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Black Friday plugin deals 2021: what to expect and early offers

Black Friday plugin deals 2021: what to expect and early offers
(Image credit: Future)

The Black Friday plugin deals are on their way, with just a matter of weeks before the main event lands! If you record or create music, then you're in the right place to learn about where, when and how to load up on the best Black Friday music software deals and discounts.

Black Friday itself lands officially on Friday 26 November, but in our experience the plugin deals start dropping well in advance of that date. In fact, you can expect to see a flurry of discounting activity starting from now, right up to Black Friday itself.

Whether you're on the hunt for the latest early-Black Friday plugin deals, or you want to do your research ahead of Black Friday itself, this page is the place for all the latest news, and the best Black Friday plugin discounts on software from the big brands, including Plugin Boutique, Waves and Native Instruments.

If you can't wait, there are a some great deals doing the rounds right now, including 40% off a huge range of plugins and bundles and a host of analog plugins and bundles from just $29.99 at Waves, and a up to a massive 25 plugins for the price of 1 at IK Multimedia.

So, if you’re on the hunt for a new compressor, to update your DAW, load up on soft synths or get stuck into the latest music-making apps, you'll find some amazing Black Friday plugin deals right here. 

There's been a lot of news lately suggesting that stock of physical product will be limited this year and, if you do manage to land a great deal, getting it delivered may cause further headaches. There's no such drama with software. When you spot something you like, you can download it straight away – no waiting for a delivery driver to drop it at your door!

Black Friday plugin deals: Latest deals

There are no Black Friday plugin deals to speak of just yet, but these current software offers are a sign of great things to come...

40% off EVERYTHING at Waves

40% off EVERYTHING at Waves
Save huge sums off killer software bundles and individual plugins whether you want to add a little Abbey Road magic to your recordings, go to town on vocal production or record better guitars, there’s a plugin for every application.

Analog plugins and bundles: Buy now from just $29.99

Analog plugins and bundles: Buy now from just $29.99
Add some analog magic to your recordings for up to 91% less with big money off 48 of Waves' most killer analog plugins and bundles. Choose from compressors, EQs and tape emulators, through to complete bundles of Abbey Road plugins, the SSL collection and more. 

Kit out your studio in the Sweetwater home recording event

Kit out your studio in the Sweetwater home recording event
Looking to upgrade your studio gear, or learn how to record at home? The Sweetwater home recording event is all about making music, with big savings in microphones, headphones, audio interfaces, software and so much more. 

When do the the Black Friday plugin deals start?

Black Friday isn't 'officially' until Friday 26 November, but last year Waves actually kicked off their Black Friday plugins bonanza at the start of October by offering up a sneak peak at the deals they planned on launching in November. 

That preview ended late in October and was replaced by their Early Bird Black Friday plugin deals. Discounts applied to a mixture of Waves classics, sought-after analogue outboard emulations as well as signature plugins from some of the world’s biggest producers, including Chris Lorde Alge, Joseph Jack Puig, Butch Vig and Andrew Scheps to name just a few.

Will we see more Black Friday plugin deals sooner than the day itself in 2021? If previous years are anything to go by, that answer is a resounding 'yes'. We'll be reporting all the latest news right here.

You can also expect the deals to continue through the weekend after Black Friday, before transforming into Cyber Monday plugin deals three days after Black Friday.

Black Friday plugin deals: What to expect

Loads of plugin and music software sites will be taking part in the Black Friday plugins bonanza, so we'd recommend signing up to mailing lists of your favourite retailers now to get the jump on the best deals.

Of course, if you can’t be bothered with the stress of searching through the latest deals yourself, our experts will be pulling all-nighters across the event to uncover the very best Black Friday plugin deals and publishing them right here on this page.

We’d recommend bookmarking this page - as well as our main Black Friday music deals hub page - while you remember.

Seeing as plugins are downloads rather than physical products, they won’t sell out. A more realistic consideration is that some of these deals might be time-limited to just a day or two, or perhaps only a few hours, so we’d recommend you don’t ponder a purchase for too long.

Discounts can range from a few $/£ off a cool sample pack, to massive percentage discounts off huge swathes of music production software.

Last year, Plugin Boutique knocked up to 95% off some of its most popular products, while Waves dropped the price of 150 epic plugins to just $29.99, knocking hundreds off the usual asking price. Other companies will offer bundle deals, too, where the more you purchase, the more you save.

Whichever deals you go for, you can guarantee there will be silly savings up for grabs, so if you’re planning on updating your studio or adding to your collection to boost your music production set-up, it’s well worth marking your diary for this year's Black Friday plugin deals.

Black Friday plugin deals: Free plugins?

Yep, you read that right. While the Black Friday plugins bonanza is a great opportunity to bag big-name software at reduced prices, it's not uncommon to land software for free, too. Last year, Waves gave away the Chris Lord-Alge CLA EchoSphere slap delay and plate reverb, absolutely free. All you had to do was head to the Waves website and register your interest. 

Elsewhere, Slate Digital released a brand new plugin, Fresh Air specifically for Black Friday, and gave it away for free. You can still pick it up for nothing today

We'll be reporting on any free Black Friday plugin giveaways for 2021 right here.

Black Friday plugin deals: How to prepare

Our biggest tip is to start your wishlist now! The most sensible way to take advantage of the best Black Friday plugin deals is to know in advance what you’re looking for. This will make searching much easier, rather than having to trawl through loads of deals you don’t want to find the ones you do.

Check out your favourite brands, see what you need and will genuinely use – don’t waste your cash and fill your basket with stuff you'll never load. Has there been a raft of new software launches lately? If so, perhaps the old version will be massively discounted for Black Friday? You could start by checking out our guide to the best Waves plugins

What are your music production goals for the next 12 months? Is there software that will help you achieve them? Or do you have an unfinished track that needs some extra sauce? Now could be the time to invest.

Something else you should consider ahead of time is whether you have enough space on your machine to account for all these additional downloads! Get rid of any unnecessary bloat on your laptop or PC now, or you might want to consider picking up one of the best external hard drives in our guide.

The best Black Friday plugin deals last year

iZotope Holida Bundle: Was $895, now $49, save 94%

iZotope Holiday Bundle: Was $895, now $49, save 94%
Nine iZotope plug-ins, including Trash 2, Exponential Audio R2, Exponential Audio Phoenix Verb, Exponential Audio Excalibur and more, up for grabs at a not-to-be-missed price. Grab this absolute steal right now at Sweetwater.

Waves Black Friday sale: 60% off plugins and bundles

Waves Black Friday sale: 60% off plugins and bundles
From compressors and delays, to EQs and epic plugin bundles. There are huge savings to be had on production essentials from Waves.


Save 50% in Native Instruments' Cyber Season sale
More than 190 NI instruments, effects and Expansions are currently available at half price. The likes of Massive X, Super 8, Reaktor 6 and Kontakt 6 are all included, and the sale runs until 7 December.

Shop IK Multimedia Holideals

IK Multimedia: Check out IK Multimedia Happy Holideals
Save 50% off a host of IK Multimedia titles, including MODO Drum (was $299.99, now $179.99), T-RackS Sunset Sound Studio Reverb (was $149.99, now $99.99) and Hitmaker: EDM (was $49.99, now $24.99).

Loopmasters Loopcloud: Get 3 months for £/$3

Loopmasters Loopcloud: Get 3 months for £/$3
Sign up for a 3 Month Artist Plan Subscription for just £/$ and receive Loopmasters Bass Master Plugin for Free. You'll also get access to a 1GB Loopcloud Sample Pack, plus 4 million sounds, Loopcloud Drum and Play plugins, 8 loop editors and full effects rack for sound processing.

IK Multimedia Total Studio 2 Max: Was €999, now €249

IK Multimedia Total Studio 2 Max: Was €999, now €249
All the software your studio could ever need, plus a whole lot more, with up to 75% off this Black Friday. IK Multimedia’s Total Studio 2 Max has it all, and for just €249 it’s the perfect time to add it to your roster.

Waves Silver plugin bundle: save over $500, now just $49.99

Waves Silver plugin bundle: Was $599, now $49.99
For Black Friday 2020 you can get your hands on 16 professional award-winning plugins for music production, mixing and mastering all for an insanely low price of $49.99.

Chris Lord-Alge Signature Series: Was $399, now $79.99

Chris Lord-Alge Signature Series: Was $399, now $59.99
Six easy-to-use audio plugins for mixing vocals, guitars, bass, drums and more, created with Grammy Award-winning mixing engineer Chris Lord-Alge (Green Day, U2).

Steven Slate Drums SSD5: Was $149, now $59

Steven Slate Drums SSD5: Was $149, now $59
Build your tracks on solid foundations with SSD5. You’ll have access to hundreds of precisely sampled sounds from some of the biggest names in drum gear, as well as 1,000 preset grooves. Who wouldn’t want better sounding drums for only $59?

AIR Music Producer Pack

AIR Music Producer Pack: £264.00 £15.95
Save 93% on this 22 Air Music instruments and FX pack featuring Hybrid, The Riser and Creative FX Collection Plus. This is a Plugin Boutique exclusive offer.

Toontrack EZdrummer 2: Was $149, now $79, save $70

Toontrack EZdrummer 2: Was $149, now $79, save $70
Get some hugely impressive studio drum sounds that can be played from your electronic drum set over MIDI. Or, if you're a guitarist, make use of the MIDI grooves to create the perfect drum part for your latest idea. We can't think of a better set of sounds for $79.

Positive Grod BIAS FX 2 | $299, now $149

Positive Grid BIAS FX 2: Was $224, now $89
The total rig collection comprising amps, effects, cabs and rack gear modelling. Positive Grid BIAS FX is one of the best software modellers out there for guitar players. Here's your chance to grab it at a bargain price – just choose Elite, Pro or Standard.

H-Reverb Hybrid Reverb: was $349, now $29.99

H-Reverb Hybrid Reverb: Was $349, now $29.99
Want richer, deeper reverb tails that sit beautifully in the mix while breathing crisp air into your tracks? H-Reverb is the plugin for you.


DB-33: Was £59.95 £3.95
Save 93% on this virtual organ that recreates the sounds and controllability of classic tonewheel organs such as the B3.

PuigTecEQs: Was $299, now $29.99

PuigTecEQs: Was $299, now $29.99
A bundle of the MEQ-5 and Puigtec EQP-1A EQ, which is a replication of the original hand-crafted unit owned by iconic producer/engineer Jack Joseph Puig (U2, Rolling Stones).

Find more epic deals on a range of music gear below 

Chris Barnes

I'm MusicRadar's eCommerce Editor. It's my job to manage buyer's guides on the site and help musicians find the right gear and the best prices. I'm a guitarist and a drummer and I've worked in the music gear industry for 16 years, including 7 years as Editor of the UK's best-selling drum magazine Rhythm, and 5 years as a freelance writer working with brands including Roland, Boss, MusicRadar and Natal. In my spare time you'll either find me up a mountain on my bike, or in the ocean on my surfboard.