1. Quick links
2. Editor's picks
3. E-kit deals FAQ
4. Shopping tips
5. Watch our demo videos
It's that time of year again where your friendly local/digital music retailer drops the biggest discounts on your most coveted gear. When it comes to Black Friday electronic drum set deals, in my experience this is the best time of year to shop - whether you're picking up a first ever kit for someone to unbox on Christmas day, or a sweet upgrade for yourself.
So, where will the best e-kit price-slashing action take place in 2025? Well, last year Sweetwater had the biggest discounts (up to 80%) up for grabs on over 14,000 products, including some top-rated digital kits from both Alesis and Roland. We found the best discounts on mid- to higher-priced kits, but there was still money to be saved at the cheaper end on kits like the excellent Alesis Nitro Max, which I would recommend to any beginner. So, Sweetwater is my one to watch this year, but it's all to play for.
For many drummers, an electronic drum set sits high up the wishlist - from the convenience - and reduced noise - of a drum set you can play at all hours, to a workhorse home practice kit or a plug and play home recording rig, e-drums have become an essential tool for drummers of all levels. In fact, I play my e-drums more than my acoustic drums these days.
I've been covering Black Friday for over 6 years now, and aside from myself, there's a number of seasoned drummers in our team who have tested the majority of e-kits on the market today. So, when we recommend a product, you know it's from a reliable source - and that includes our deal recommendations.
Still not sure which kit is right for you? You can read our opinion on the top kits available today in our guide to the best electronic drum sets.
⚡ Quick links
Amazon: All instrument savings
B&H Photo: Pro audio deal zone
Donner: Up to 15% off Fall deals
Drumeo: Exclusive 30-day free trial
Guitar Center: Big Alesis price-drop
Musician's Friend: 40% off Rocktober sale
Sweetwater: 100+ e-kit bargains
Reverb: New & used gear savings through 1 Dec
Drumeo: Exclusive 30-day free trial
Gear4Music: Today's top 60 deals
Thomann: Shop Hot Deals on everything!
Editor's picks
🇺🇸 US deals
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🇬🇧 UK deals
Black Friday electronic drum set deals FAQ
When do the Black Friday e-kit deals start?
For 2025, the Black Friday electronic drum set deals will officially arrive on Friday November 28 - that's the day right after Thanksgiving and less than a month before Christmas Day (check out our drummer's gift guide for more inspiration). The deals will extend across that weekend (also known as Cyber Weekend), before finishing with a final flurry of Cyber Monday electronic drum set deals on Monday 1 December.
Previous experience tells us that the deals won't be isolated to just this four-day period though. Many of the best Black Friday electronic drum set deals will emerge in the weeks leading up to the big day itself - in the past we've seen some land as early as mid-October, so it's well worth looking out for deals in advance of the main event. But the good money will be on major brands dropping their sales 1-2 weeks out from Black Friday itself.
If you miss out on a great deal during Cyber Weekend itself, many deals stick around for a while after the event, too. Sometimes as much as a week later.
Deals are launched at all sorts of random times - sometimes in the middle of the night - so savvy shoppers will need to keep a close watch on their favourite stores to ensure they grab the bargains they're looking for. Some Black Friday e-kit deals may stick around for the whole of Cyber Weekend, while others may only be live for a matter of hours, or could be stock-limited. So, if you're looking for a bargain, you need to be ready to pull the trigger.
What deals can I expect?
We’ll be keeping a close eye on the big music retailers throughout October and November. Based on last year's evidence, the Guitar Center Black Friday deals, Sweetwater Black Friday sales, and Musician's Friend Black Friday deals will be the key places to spot a killer electronic drum set deal if you're based in the US. Amazon is worth keeping tabs on, too; they have upped their game in the e-kit price-cutting battle in recent years and host all the biggest brands, including Roland and Alesis, but be sure to avoid the lesser-known brands - you'll quickly regret it.
You may also find savings on products related to electronic drumming, including drum triggers, electronic drum pads and electronic drum amps and monitors. Perhaps you want to trigger alternative sounds to the ones loaded onto your module? For that, you should keep an eye out for discounts on samples packs and VSTs like Superior Drummer 3. We'll be flagging any deals we find on these over on our Black Friday plugin deals page.
If you need anything else drum-related - like heads, sticks, cymbals, perhaps a new snare drum - we also have a dedicated Black Friday drum deals page.
In terms of the electronic drum set brands who consistently throw their hat into the Black Friday ring, Roland and Alesis are the top of the tree, with discounts to be found across almost their entire ranges, and at most retailers. So, whether you want money off a killer budget kit like Roland's TD-07DMK, or you're hoping to score a chunky discount off a top-end Roland VAD kit, you should be in luck come Black Friday.
For Alesis, in the past there has always been money to be saved on one of our favourite beginner electronic drum sets, the Alesis Nitro Max. We're holding out hope that Black Friday will deliver a seriously worthwhile discount on an already mega affordable kit.
Often these more beginner-focused kits come bundled with extras such as an amp, sticks, a throne and headphones.
We always hold out hope to see money off Yamaha's awesome DTX series drums too, however they typically haven't entertained e-kit discounts at this time of year. That said, in recent years they've broken the mould, knocking a good chunk of change off a few kits, whilst in the past Yamaha has also offered a free subscription to Melodics online drum lessons thrown in (up to 3 months), so there was some extra value added, even if you weren't saving any/much cash.
Elsewhere, it's not uncommon to see big savings on budget brands including Donner, Carlsboro and Thomann's own brand Millenium.
In terms of the types of deals to look out for, great deals come in all shapes and sizes...
- Single item - A single product with a great discount
- Site-wide discounts - A single discount percentage on a large range of products across a site
- Discount codes - Load your basket to a certain value and redeem a discount code for money off your basket contents
- Added value deals - These include multi-buy discounts, or additional products or software for free when you buy certain items
Beginner looking for more advice? Watch our guide to buying a beginner e-kit
Are Black Friday deals worth it?
On the whole our experience of covering deals year-round tells us that Black Friday is the best time of year to find genuinely good offers on the top electronic drum brands and the widest range of offers. It's a very lucrative time for the big online retailers, so they save their best deals for this time of year.
We only cover deals that we know are decent and represent the best prices of the year, so if you're drowning in options and don't know which offers are genuinely worth your hard-earned cash, if we've not covered it on MusicRadar then it's probably a hard pass.
Do bricks and mortar shops have Black Friday sales?
Absolutely! The convenience and speed of online shopping means that often the best place to pick up deals is by heading to your favourite retailer's website, but you will find great e-kit deals in physical stores too. Basically, everyone gets involved in Black Friday price cutting.
Buying in a physical store is particularly beneficial if you want to test a piece of gear before you buy - recommended when you're planning on spending a serious amount of cash. But don't forget that your chosen store might be limited to the stock they can fit in the building and may direct you online anyway if you miss the boat in-store.
Whether you buy online or in-store, you should always check the refund policy of the place you're shopping. This will give you extra peace of mind if you're making a big purchase, or something more impulsive that you may wish to return down the line.
Shopping tips
Here's a few pointers - based on personal experience - that will help you bag the best bargains when the time comes.
1. Create a wishlist early - The most sensible way to take advantage of this year's Black Friday electronic drum deals is to know in advance what you’re looking for. This will make searching much easier, rather than having to trawl through loads of deals you don’t want to find the ones you do, or pondering title you don't need.
2. Work out what you actually need - Check out your favourite brands, see what you need and will genuinely use - don’t waste your cash on features you'll never use. Has there been any new kits launched lately? If so, perhaps the old version will be massively discounted for Black Friday?
3. Consider your drumming goals - What do you want to achieve with your playing for the next 12 months? Do you want to record more? Practice more? Start a function band? Now could be the time to invest if the right gear comes up.
4. Streamline your current gear - Something else you should consider ahead of time is whether you have enough space in your collection for a new kit. Could you offload some gear you don't use to make room and generate funds for some new gear?
5. Sign up to mailing lists - In addition to bookmarking this page, we'd recommend signing up to mailing lists of your favourite retailers now to get the jump on the best deals when they do come around.
How we choose the deals to cover
Here at MusicRadar, we are experts in our field, with many years of playing and product testing between us. We live and breathe everything music-making, and we draw on this knowledge and experience of using products in live, recording and rehearsal scenarios when selecting the products we recommend.
First and foremost, we are players and creators, and we want to match like-minded folk with the right products for them, at the best prices.
For us to recommend a deal on an electronic drum set or anything else it has to be a product we rate that’s a genuinely great price or part of a truly fantastic bundle. It’s also important that we only recommend retailers where you will have a positive shopping experience.
Why you can trust us
We spend a lot of our time scouring software retailers for fantastic deals on our favorite plugins. Not only is it our job to research and recommend the best gear in our and reviews, but we’re also dedicated to helping musicians get the best deals on the stuff they need, too. After all, the only thing better than new gear day is a hearty discount.
We cover a lot of the big sales events throughout the year, including Memorial Day, 4th of July sales and Amazon Prime Day, and we have a good view on which products are likely to receive the biggest discounts and when, the prices they’ve been in the past and which deals are genuinely worth a look.
Watch our e-kit demos
We've demoed loads of electronic drum sets this year - here's a selection of our favourites to give you a closer look at the ones the MusicRadar team rates highest:
More places to shop this Black Friday
