Black Friday plugin deals 2025: Get the lowdown ahead of the biggest sale of the year

A laptop displaying a software synthesizer
(Image credit: Future)

It's nearly that time of year again when the Black Friday plugin deals start rolling in. If you've been asking yourself which plugins you should buy for Black Friday then you're in the right place, as I've been tracking plugin prices all year. As a producer and engineer I've got my own list of plugins to shop at a discount, so I'm very much invested in finding the best plugin deals.

If you're here early then you'll be pleased to know there's already a big sale over at Universal Audio, with their Rocktober plugin sale in full swing. Featuring classics like the LA-2A, 1176 collection, and some great deals on guitar plugins with prices starting at just $24, it's a great place to bag an early bargain.

I've also started to see some discounts happening at Plugin Boutique, where you'll currently find some nice discounts on RC-20 Retro Color by XLN Audio, and a massive 58% off Softube's Tube-Tech compressor emulation.

In the run-up to Black Friday itself on November 28th, I'll be keeping this page up to date with the lowdown on all the latest deals. Below you'll find some of the sales that are already active, as well as some of my top picks on individual plugins already available with a discount.

Black Friday plugin deals: Quick links

If you want a quick link to the hottest plugin deals right now, here's what I recommend you go check out:

If you already know what you're looking for, here are some links to all the early Black Friday sales that are live right now:

Black Friday plugin deals: Editor's picks

Although Black Friday isn't here just yet, there are some amazing plugin deals you can pick up right now. Here's a selection of handpicked plugins from myself and the MusicRadar team that will soup up your productions for less:

Universal Audio Avalon VT-737 Tube Channel Strip
Save 50% ($75)
Universal Audio Avalon VT-737 Tube Channel Strip: was $149 now $74 at uaudio.com

Another bit of outboard gear I’m very familiar with, the Avalon BT-737 Tube Channel Strip can be characterised with a single word - clean. Seemingly no matter how hard you push it them the preamps still remain incredibly transparent, delivering a glossy sheen to whatever signals you feed it. With preamp, opto-compressor, and EQ I use it a lot for vocals, but it’s versatile enough to take a shine to pretty much any instrument.

Universal Audio API 500 Series EQ
Save 47% ($70)
Universal Audio API 500 Series EQ: was $149 now $79 at uaudio.com

The API 500 series is one of my favourite bits of outboard in the studio I work in, so when I’m at home the EQ plugin is one of my top choices. An engineer friend of mine described it as ‘revealing’ and I can’t put it any better than that. Even when you start getting into boosting frequencies in the realm of 12dB it still somehow manages to sound good, and despite being initially confusing, I find the two-tiered knobs really quick and easy to use once you get used to them.

Waves Platinum Bundle
Save 90% ($1,800)
Waves Platinum Bundle: was $1,999 now $199 at Waves Audio Affiliate Program

Packing 67 bundles into one all-encompassing package, the Waves Platinum Bundle is the perfect place to start your producing journey. Bought individually at full price they'd total a massive $1,999, but a ginormous $1,800 discount brings them back into the reach of the majority of music makers out there.

UAD Sound City Studios
Save 72% ($250)
UAD Sound City Studios: was $349 now $99 at Plugin Boutique

I already own UAD Sound City Studios and it's quickly become one of my most used plugins. I use it to liven up drum room sounds, add space to guitar tracks recorded via plugins, and give a sense of space to vocals.

Universal Audio Showtime 64 Tube Amp plugin: Free!
Free Plugin!

Universal Audio Showtime 64 Tube Amp plugin: Free!
The latest guitar plugin from Universal Audio replicates a very famous Fender Showman amplifier, giving you massive clean tones and bags of headroom from the comfort of your DAW. It's available completely free of charge over at the official UA website, so is a complete no-brainer for adding another great tone to your collection.

🎤 Vocal plugin deals

Universal Audio Avalon VT-737 Tube Channel Strip
Save 50% ($75)
Universal Audio Avalon VT-737 Tube Channel Strip: was $149 now $74 at uaudio.com

Another bit of outboard gear I’m very familiar with, the Avalon BT-737 Tube Channel Strip can be characterised with a single word - clean. Seemingly no matter how hard you push it them the preamps still remain incredibly transparent, delivering a glossy sheen to whatever signals you feed it. With preamp, opto-compressor, and EQ I use it a lot for vocals, but it’s versatile enough to take a shine to pretty much any instrument.

🎛️ EQ plugin deals

Universal Audio API 500 Series EQ
Save 47% ($70)
Universal Audio API 500 Series EQ: was $149 now $79 at uaudio.com

The API 500 series is one of my favourite bits of outboard in the studio I work in, so when I’m at home the EQ plugin is one of my top choices. An engineer friend of mine described it as ‘revealing’ and I can’t put it any better than that. Even when you start getting into boosting frequencies in the realm of 12dB it still somehow manages to sound good, and despite being initially confusing, I find the two-tiered knobs really quick and easy to use once you get used to them.

brainworx bx_digital V3
Save 87% ($130.01)
brainworx bx_digital V3: was $150 now $19.99 at Sweetwater Sound

Another unmissable deal on perhaps the ultimate EQ control room. With parameters for fine-tuning your frequencies beyond most other plugins on the market. You shouldn't miss this one.

📉 Compression plugin deals

Universal Audio SSL 4000 G Bus Compressor
Save 47% ($70)
Universal Audio SSL 4000 G Bus Compressor: was $149 now $79 at uaudio.com

While I don’t have an actual one of these to use, it doesn’t stop me from putting the SSL 4000 G Bus Compressor on pretty much all of my productions. It works amazingly on a drum bus for adding punch, as well as on the master bus for helping add that final touch of cohesion in the mix-down phase. I love how it’s really easy to get a good sound out of it, and the built-in presets give you a strong starting point even if you’re not an expert in compression.

Universal Audio 1176 Collection
Save 75% ($225)
Universal Audio 1176 Collection: was $299 now $74 at Plugin Boutique

Even if you already own a 76-style compressor plugin, this is one of the best Black Friday plugin deals I've ever seen. Normally retailing at $299 it's got a humongous 90% discount, taking the price down to less than your average family takeaway. Capturing all the characteristics of the original hardware units, I reach for these plugins a lot when I'm mixing.

🔁 Delay plugin deals

I haven't spotted any decent delay plugin deals just yet, but as soon as I do I'll update this section!

🌌 Reverb plugin deals

UAD Sound City Studios
Save 72% ($250)
UAD Sound City Studios: was $349 now $99 at Plugin Boutique

I already own UAD Sound City Studios and it's quickly become one of my most used plugins. I use it to liven up drum room sounds, add space to guitar tracks recorded via plugins, and give a sense of space to vocals. It's already cheaper than it was last year, so well worth picking up if you want to add better depth to your mixes.

📼 Saturation plugin deals

Universal Audio Thermionic Culture Vulture
Save 50% ($75)
Universal Audio Thermionic Culture Vulture: was $149 now $74 at uaudio.com

I love using the Thermionic Culture Vulture on my bass guitar tracks, but it’s a versatile saturation plugin that can be easily utilized across the full depth and breadth of your productions. It can do everything from subtle to thickening to full-on sonic destruction, and the plugin includes some features you don’t get on the hardware, including a mix knob and stereo link function.

Universal Audio Oxide Tape Recorder
Save 41% ($20)
Universal Audio Oxide Tape Recorder: was $49 now $29 at uaudio.com

Another plugin I use on pretty much everything, the Oxide Tape Recorder is a regular customer on my drum bus, adding punch and low end warmth to the overall kit sound. It’s super easy to use unlike an actual tape machine, meaning you can apply it effectively with a minimum of fuss. It’s great for getting that final bit of warmth onto any instrument, and is really effective used on buses to help glue everything together.

🎸 Guitar plugin deals

Universal Audio  Guitar Amp Bundle
Save 50% ($150)
Universal Audio Guitar Amp Bundle: was $299 now $149 at uaudio.com

Containing stunningly accurate recreations of the holy trinity of guitar amp tone in the Fender Deluxe Reverb, the Marshall Plexi, and the Vox AC30, this guitar bundle is great if you want iconic tube tones from the comfort of your DAW. I use these regularly to back up recorded guitar tones from the studio, and they do a scarily convincing job of replicating the real thing. It now also contains the Woodrow 55 amp, which while lesser known is still a great tone to have in your arsenal.

🥁 Drum plugin deals

I haven't spotted any good drum plugin deals just yet, but the moment I do I'll put them here so make sure to check back regularly!

🆓 Free plugins

Valhalla DSP Supermassive: Free
Free Plugin!

Valhalla DSP Supermassive: Free
Once you've used Valhalla's Supermassive reverb plugin it's honestly difficult to believe it's free. Packed with larger-than-life sounds it is perfect when you want to add some ultra-spacious tones to your recordings. I regularly use it on ambient tones in my recordings, and it's great for vocals too.

Universal Audio Showtime 64 Tube Amp plugin: Free!
Free Plugin!

Universal Audio Showtime 64 Tube Amp plugin: Free!
The latest guitar plugin from Universal Audio replicates a very famous Fender Showman amplifier, giving you massive clean tones and bags of headroom from the comfort of your DAW. It's available completely free of charge over at the official UA website, so is a complete no-brainer for adding another great tone to your collection.

Black Friday plugin deals FAQ

Two men working in a recording studio

(Image credit: Future)

What day is Black Friday 2025?

Black Friday isn't 'officially' until Friday 28 November, but last year things kicked off much earlier than that, so it pays to be prepared. Waves got the wheels in motion with a sneak peek at the deals they planned on launching in November, followed by a natural segue into their Early Bird Black Friday plugin deals at the start of November.

Will we see more plugin deals sooner than the day itself in 2025? Judging by previous years, that's a strong horse to back. Whether we see more brands than just Waves jumping on the early doors bandwagon remains to be seen.

You can also expect the deals to continue through the weekend after Black Friday - aka Cyber Weekend - before transforming into Cyber Monday plugin deals three days after Black Friday.

If you're using Black Friday to save money on Christmas gifts, our guide to the best Christmas gifts for musicians is great for inspiration.

What deals should I expect?

Loads of music software sites will be taking part in the Black Friday plugins bonanza, so we'd recommend signing up to mailing lists of your favourite retailers now to get the jump on the best deals when they do come around.

Of course, if you'd rather not deal with the stress of searching through endless deals yourself, as we get closer to the event our experts will be pulling all-nighters to uncover the very best Black Friday plugin deals and publishing them on this page.

We’d recommend bookmarking this page - as well as our main Black Friday music deals hub page - so you can keep checking back as more deals are added.

So we know there will be deals. But what should you be looking out for? We've covered enough of these events to know a thing or two about what to expect. Seeing as plugins are downloads rather than physical products, they won’t sell out. A more realistic consideration is that some of these deals might be time-limited to just a day or two, or perhaps only a few hours, so we’d recommend you don’t ponder a purchase for too long.

Discounts can range from a few $/£ off a cool sample pack to massive percentage discounts off huge swathes of music production software.

Great deals come in all shapes and sizes. There are a few key types to look out for:

  • Single item - A single product or plugin with a great discount
  • Site-wide discounts - A single discount percentage on a large range of products across a site
  • Discount codes - Load your basket to a certain value and redeem a discount code for money off your basket contents
  • Added value deals - These include multi-buy discounts, or additional products or software for free when you buy certain items

Whichever deals you go for, you can guarantee there will be a lot of noise during the weekend, so if you’re planning on updating your studio or adding to your collection to boost your music production set-up, it’s well worth marking your diary for this year's Black Friday plugin deals.

Can I get free plugins on Black Friday?

Yes! Many sites offer a free plugin to celebrate Black Friday and as a way to tempt you into their ecosystem, so you could feasibly take advantage of the Black Friday hysteria without spending a thing.

Once again, Waves is a sure bet when it comes to free stuff. Last year they gave customers Waves IDX Intelligent Dynamics completely free, a brand new plugin that normally retails at $79. Usually, all you have to do is provide them with an email address to get your freebie.

Which sites are best for software deals on Black Friday?

We have personal experience shopping software at a varity of retailers and we know the ones we trust and where we've had a great experience. These are the places we will always recommend first.

Developers we trust include Waves, IK Multimedia, Universal Audio, and Native Instruments. They all run great sales and we know they're above board. Buying software from them is a breeze and they all offer fantastic customer service.

Special shout out to Plugin Boutique who sell plugins from hundreds of fantastic brands, and has regular sales throughout the year. They've got pretty much any plugin you can think of so are a great place to start shopping during Cyber Weekend.

Specialist online music retailers have become better on the software front, too. Where you used to only be able to buy physical copies of DAWs, it's now easy to access direct digital downloads at places like Sweetwater, Guitar Center and Thomann of all your favourite plugin brands. And the best thing is that, because software is a download rather than a physical product that needs shipping, you can go for the seller that has the best price!

Plugin shopping tips for Black Friday

1. Make note of the prices - Once you've found your favourite plugins, keep track of how much they are when they're not on sale. This will help you determine whether or not it's actually a good deal, as some retailers are fond of relisting products at the RRP, which makes the discount look larger than it actually is.

2. Consider your music production goals - What do you want to achieve with your music production goals for the next 12 months or so? Is there software that will help you hit them? Or do you have an unfinished track that needs some extra sauce? We know that shiny new AI-powered plugin looks amazing, but you should always be buying plugins that are going to improve your compositions, mixes, and mastering.

3. Clear some space - Something else you should consider ahead of time is whether you have enough space on your machine to account for all these additional downloads! Get rid of any unnecessary bloat on your laptop or PC now, or you might want to consider picking up an external hard drive. Focusing your plugin selection is also a great way to work better, so think about how long it was since you last used that EQ, and if you can't even remember what it looks like or does - get rid.

4. Create a wishlist early - The most sensible way to take advantage of this year's Black Friday plugin deals is to know in advance what you’re looking for. This will make searching much easier, rather than having to trawl through loads of deals you don’t want to find the ones you do, or pondering things you don't need.

5. Sign up for mailing lists - Pretty much every retailer and manufacturer will be sending emails during Cyber Weekend. Signing up for your favorites can help you get the lowdown on when a deal becomes available straight away. Many will also give you a sign-up discount, although be careful here as it often doesn't apply to already discounted products.

How we choose the best Black Friday plugin deals

The team at MusicRadar is made up of real-life musicians who are ultra-passionate about music and music-making. We're all creating music in our spare time, whether that's solo EDM projects or touring in bands. That means we write with our own needs and experience in mind, so you can rest assured that our picks come from the heart.

We're not interested in trying to sell musicians stuff they don't need, and if you look at the buying advice we always advise getting things you need rather than buying superfluously.

For us to recommend a plugin to buy, it has to be a truly great piece of software, solve a common problem, or sound fantastic in our own productions. We'll never recommend something just because a manufacturer wants us to, and its all our own opinions that inform our product selection.

Why you can trust us

We spend a lot of our time scouring software retailers for fantastic deals on our favorite plugins. Not only is it our job to research and recommend the best gear in our buyer’s guides and reviews, but we’re also dedicated to helping musicians get the best deals on the stuff they need, too. After all, the only thing better than New Gear Day is a hearty discount.

We cover a lot of the big sales events throughout the year, including Memorial Day, 4th of July sales, and Amazon Prime Day, and we have a good view of which products are likely to receive the biggest discounts and when, the prices they’ve been in the past and which deals are genuinely worth a look.

Our industry expertise combined with our passion for music makes us well positioned to help our fellow music-makers. It's why we do this job in the first place, to help spread the word of all the great music and music gear that's out there.

Last year's Black Friday plugin deals

Take a look at a few of the deals that caught our attention during Black Friday last year:

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Oeksound Soothe 2

One of my must-have plugins for Black Friday, Soothe 2 has quietly taken the music production world by storm thanks to its ingenious resonance suppression. It looks like an EQ, yet operates partly like a compressor, making it an initially confusing plugin. What you need to know is that it tames harsh, edgy resonances in your mix and despite appearing complex, is incredibly easy to use and see results with. It's got a huge $70 discount over at Sweetwater at the moment, making it perfect timing to get your hands on it - you'll thank me later.

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FabFilter Pro-Q 3

The one plugin I've seen in every professional studio I've been to, FabFilter's Pro-Q 3 is the industry standard for EQ. Ultra versatile with a fantastic UI and loads of clever features, it allows you to sculpt your tones exactly to your liking. A $45 discount at Plugin Boutique makes this a must-have.

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Arturia V Collection X

Probably the greatest collection of soft synths ever amassed, Arturia's V Collection X has got a phenomenal $200 discount at the moment at Plugin Boutique. Packed full of useful presets, synths, instruments, and samplers, this is the ultimate collection of software instruments for home producers, professionals, and sound designers.

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Toontrack Superior Drummer 3

The ultimate drum software just got a massive $100 discount over at Sweetwater. Packed full of ultra-realistic drum tones with endless tweakability, whether you're recording entirely in the box you're looking to sample replace, or backup real-world drum recordings, Superior 3's offering is unparalleled.

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Soundtoys Decapitator

One of the most popular saturation plugins in the industry, Soundtoys Decapitator is a standard in studios across the globe. Versatile enough to cover a light dusting of vibe all the way through to all-out sonic destruction, this is one plugin that should be in every producer's arsenal. A $61 discount over at Plugin Boutique makes it a fantastic early deal to take advantage of.

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ROLI Equator2

This MPE-leaning, expressive synth can be picked up with 40% off the standard price. Morphing and shaping kinetic synth pads, leads and atmospheric textures are the order of the day with Equator2. Though the company is best known for its extraordinary range of Seaboard MPE instruments, its their ultra-flexible soft-synth that we tend to reach for most frequently.

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Native Instruments Traktor Pro 4

Native Instruments recently gave its DJ software a long-needed overhaul. New features include AI stem separation, flexible beat grids and a fun mini drum machine. Overall, v4 has a well-rounded feature set and smart-looking interface. Its best feature, however, is that unlike many DJ apps, there’s no subscription or paid add-ons involved. You can pick the software up for the thoroughly reasonable discounted price of £90 and have access to everything Traktor has to offer. For home DJs or simple pro setups, it’s a good deal.

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Sonnox Oxford Limiter

If you want to instantly amp up your home recording efforts, you should buy this plugin right now. It's got a huge $206 reduction over at Plugin Boutique and is designed to be placed at the very end of your mix bus. The Sonnox Oxford Limiter will hugely increase the loudness and clarity of your mix without clipping. We've just bought one ourselves, and it's had an instant effect on our mixes, helping bring our tracks to life at the mixdown stage.

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IK Multimedia Total Studio 4 Max

An all-encompassing software that will cover off all of your music-making needs, IK Multimedia's Total Studio 4 Max has got a gigantic $450 discount on their official site. Comprising thousands of instruments, a huge selection of plugins, and countless effects, it's an all-in-one solution for making music at an unbelievable price.

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Native Instruments Komplete 15

NI’s longstanding software bundle series has really benefited from the company’s merger with iZotope and Plugin Alliance. The combination of NI big hitters Kontakt 8, Massive X and Guitar Rig 7, alongside iZotope’s excellent Ozone 11 mastering suite, plus a generous crop of effects and sampled instruments, makes for a really well-rounded package that’s very tempting given the massive discount.

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Soundtoys EchoBoy

Probably my all-time favorite delay plugin, Soundtoys EchoBoy has been used at one point or another on pretty much all of my productions, and I regularly see it appearing in professional studios too. Packed full of lush analogue delay tones and with unparalleled flexibility in tweaking, with $150 off at Plugin Boutique it's a must-have for your plugin folder.

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SoundMorph Dust

The excellent 3D granular effects tool Dust from SoundMorph is a go-to creative paintbrush of ours, with its uniquely intuitive interface offering up vast sonic scope. Sound can be spawned by the plugin’s own library of samples, triggered by MIDI or sequencer, or – if used as an insert effect – via your track’s audio and then processed via its particle-based ecosystem.

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Modartt Pianoteq 8 Pro

This incredibly realistic, physically modelled virtual piano suite's Standard or Pro versions are reduced this weekend over at Sweetwater. It's one of the best piano suites around, and allows users to explore a range of officially endorsed piano models from the likes of Steinway, Bechstein, Petrof and more. Plus, with version 8, Modartt have thrown in classical guitar and a salvo of percussion instruments

More places to shop this Black Friday

MusicRadar's got your back Our team of expert musicians and producers spends hours testing products to help you choose the best music-making gear for you. Find out more about how we test.

We're not just covering plugins this Black Friday. Take a look at some of our other deals hubs:

Matt McCracken
Junior Deals Writer

Matt is a Junior Deals Writer here at MusicRadar. He regularly tests and reviews music gear with a focus on audio interfaces, studio headphones, studio monitors, and pretty much anything else recording-related. Matt worked in music retail for 5 years at Dawsons Music and Northwest Guitars and has written for various music sites including Guitar World, Guitar Player, Guitar.com, Ultimate Guitar, and Thomann’s t.blog. A regularly gigging guitarist with over 20 years of experience playing live and producing bands, he's also an alumnus of Spirit Studios, where he studied studio engineering and music production.

With contributions from