VIDEO: Gretsch Roots Collection guitar demo

Think Gretsch, and you'll picture candy-coloured archtops with oversized f-holes; gleaming Bigsby vibratos; Eddie Cochran and Brian Setzer; and Beatle George changing the world on The Ed Sullivan Show.

Well, the new Roots Collection swaps Gretsch's typecast Cadillac-and-Cherry Coke vibe for a down-home pickup truck and moonshine range of acoustics, resonators, mandolins and other folky instruments. The launch of the range comes at a time when roots instruments are enjoying a huge resurgence in popularity.

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