NAMM 2016: Roland Virtual Sonics promises "cloud-based virtual instruments"
New initiative seeks to "change the world through music"
NAMM 2016: Roland has a new collaborator in the shape of Seattle-based Virtual Sonics, a software, services and media solutions provider.
The two companies are set to work together on the Roland Virtual Sonics project, which we're told "represents the next wave in the evolution of modern music creation and was developed to solve several challenges present in the current music creation landscape."
Sounds great, but what does that mean for you and me? Well, we're told that we can expect the partnership to deliver called something called Roland Cloud in Summer 2016, this being "a cloud-based suite of high-fidelity instruments, connected services and software for modern music creators and producers."
Again, that's not very specific, but it seems that you're going to be able to use these instruments within your DAW, and that there are collaboration and community elements to this as well.
We're hoping to find out more soon, and you can register for updates on the Roland Cloud website.
Get the MusicRadar Newsletter
Want all the hottest music and gear news, reviews, deals, features and more, direct to your inbox? Sign up here.
I’m the Deputy Editor of MusicRadar, having worked on the site since its launch in 2007. I previously spent eight years working on our sister magazine, Computer Music. I’ve been playing the piano, gigging in bands and failing to finish tracks at home for more than 30 years, 24 of which I’ve also spent writing about music and the ever-changing technology used to make it.
Black Friday and Cyber Monday are over and done with, but here are 33 music deals that are still alive and kicking
“I think we're about to have a big resurgence now in kids picking up guitars, and I think we've got the Gallagher brothers to thank for it”: Should we be hopeful about the future of guitar music?