Sweetwater Black Friday deals 2024: All the information you need to know about Sweetwater's biggest sale of the year

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Your one-stop-shop for the best Black Friday savings at Sweetwater, including guitars, amps, studio gear, and loads more

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Sweetwater Black Friday Deals: Quick Menu

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1. Quick links
2. Early deals
3. FAQ
4. Last year

The big day is nearly here, and we've got our eye on what goodies will be included in this year's epic Sweetwater Black Friday sale. Last year, we saw up to 75% off a range of music gear, and we're ever hopeful we'll see the same level of discounts this year. 

Looking to get involved? Well, you've come to the right place. We'll be rounding up all the best deals right here for you, whether you're a guitarist looking for a new axe or an engineer after some fresh studio gear.

While the Black Friday sale isn't live just yet, we're expecting a slew of offers to emerge well before the 29th of November. 

To make sure you don't miss a thing, be sure to bookmark this page and check back regularly, as we'll be tracking all the Sweetwater sale action from now until the end of Cyber Weekend. 

Sweetwater Black Friday deals: Quick links

While the Sweetwater Black Friday sale may not be live yet, there are still plenty of deals to be had. Here are some quick links to help you find what you're looking for easily:

Early deals

Guild F-55E Maple: $4,499, now $3,499

Guild F-55E Maple: $4,499, now $3,499
The legendary F-55 is the king of the jumbos, and right now, you can own this beautifully crafted acoustic-electric for a whole lot less. Guitar Center has just slashed a whopping $1,000 off the price of this premium flat-top. 

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Lewitt Condenser Mics: Up to $200 off

Lewitt Condenser Mics: Up to $200 off
We're big fans of the Lewitt mics here at MusicRadar, and we recently gave the Lewitt LCT 540 four and a half stars out of five, and the Lewitt LCT 640 received the same score; better yet, the latter currently has a $200 slashed off the price. 

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Sweetwater Black Friday deals: FAQ

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Does Sweetwater do Black Friday sales?

Sweetwater's Black Friday sale is one of the biggest shopping events of the year for musicians, delivering epic discounts on instruments, software and so much more.

Black Friday 2024 at Sweetwater will take place on Friday 29 November, but we expect the offers to start much earlier than that and to carry on through to the following Monday. That's Cyber Monday to you (we'll be bringing you our pick of the best Sweetwater Cyber Monday deals, too). 

If past years are anything to go by we'd put good money on some deals landing in October, giving shoppers early access to Black Friday levels of discount, without the stress of making purchases so close to Christmas. Shopping early also means people can plan their budgets better.

Sure, Black Friday at Amazon is one of the biggest online sales for stuff like headphones and TVs, but it's by no means the place to shop if you're a muso. If you want discounts on musical instruments, the Sweetwater Black Friday sale is where you should be looking - we’ll be rounding up all the best deals here.

What deals should I expect?

Last year’s Black Friday sale at Sweetwater was a real bumper affair, with seemingly endless offers on all types of musical instruments and accessories, from guitar amps and Black Friday plugin deals to electric guitar strings and home recording kit. 

So we’re expecting this year’s Sweetwater Black Friday sale to bring more of the same, and cater to every type of musician. Sweetwater has been running all sorts of sales throughout 2024, which leads us to believe it’s gearing up for a very exciting run of offers in the lead-up to Christmas.

Based on what we have seen in previous years, you can expect to see big discounts on major and more boutique brands popping up among the best Sweetwater Black Friday deals. Last year saw massive discounts like up to $210 off Shure Microphones, $400 off Roland V-Drums, and a healthy $50 off Focusrite interfaces. If you're into guitars there were plenty of discounts on six-string instruments too, including a huge $500 off the Schecter Corsair.

Is Sweetwater good to buy from?

Sweetwater has a reputation for some of the best customer service throughout the whole music retailer industry. Not only is their customer service top notch but they also have a massive product selection, so chances are if you're after a particular piece of music gear, they'll have it.

We value our reputation so we would never recommend a retailer that isn't brilliant, so we can wholeheartedly recommend Sweetwater as an excellent place to buy music gear from.

How to prepare for this year's Sweetwater Black Friday deals

1. Create a wishlist early - There can be a lot of deals flying around on Black Friday, so it's important to zone in on the things you really want. Making a wishlist is a great way to keep your focus when the sales start happening.

2. Work out what you actually need - Consider your current gear collection and outline where the gaps are. Are you missing a delay pedal from your pedalboard? Perhaps you need more connectivity on your audio interface. Whichever it is, having a plan ahead of time will prevent you from pulling the trigger too early and regretting your decision.

3. Consider your music-making goals - Is your band going to be playing lots of gigs in the new year? Perhaps you're finally going to record that solo album you've been putting off for years. Think about what you want the new year to do for your music-making career, and buy gear that will help you hit those goals.

4. Make some room - Have you got enough room for that 4x12 cabinet? Having a pre-sale clearout is not only a great way to save space in your practice room or your home studio but can also free up funds for more gear!

How we choose the best Sweetwater Black Friday deals

We're all musicians here at MusicRadar and music is an integral part of our lives. We all own various pieces of music gear from guitars and amps to synthesizers and studio monitors. Many of our writers have decades worth of experience in the industry and it is literally our job to review and recommend gear.

We want to make sure that you get the best bit of gear possible, and like you, we love music-making, so you'll find plenty of great deals here. We would never recommend a piece of gear we wouldn't use ourselves, and it has to be a genuinely good deal or it won't make the cut.

Why you can trust our choices

We may only be dealing with Black Friday here on this page, but at MusicRadar, we spend the whole year searching the Sweetwater website for all the best deals. It's our job to research and recommend the best music gear for our buyer’s guides and reviews but as gear hounds ourselves, we're also always on the lookout for a great deal.

We cover all the big Sweetwater sales throughout the year, including deals like up to 70% off PA gear, their Back to School sale which saw huge reductions on bundles, and of course yearly regulars like the Memorial Day sale.

Last year's Sweetwater Black Friday deal highlights

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Universal Audio UAFX pedals: Up to $80 off
Bag amazing savings on almost the entire range of UAFX guitar pedals, with prices slashed by between $50 and $80 on our top picks and more, right through until November 16.

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PRS SE Sale: 20% off guitars
Been eyeing up a new PRS SE? Well, now might be the best time of the year to grab one. From now through to the end of the year, PRS is offering ALL SE electric models with a generous 20% discount. To take advantage of this epic offer, you simply need to head over to Sweetwater and go shopping.

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Mesa/Boogie amps: Up to 25% off
One of the biggest names in the guitar amp game has got a huge discount in the Sweetwater early Black Friday sale. With a healthy 25% off a range of tube combos and tube amp heads, you can get $340 off the fearsome Mesa/Boogie Mini rectifier and a massive $756 reduction on the Mesa/Boogie Mark Five:35 tube combo.

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Shure Beta mics: Up to $150 off
Built for robust performance with excellent noise rejection qualities, Shure Beta mics are excellent value whether you need a live vocal mic or a small diaphragm condenser for studio duties. There's a huge selection of Beta mics on sale at Sweetwater at the moment, with up to $150 off select mics and discounts on popular models like the Beta 58A vocal mic, Beta 87A handheld condenser, and the Beta 52A kick drum mic.

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Allen & Heath Mixers: Up to $400 off
Combining portability with functionality, Allen & Heath mixers are renowned for being incredibly easy to use, making them perfect for upgrading from an older analogue mixer. At Sweetwater you can get a hefty discount of up to $400 off the Qu-16 mixer, and a huge $200 off the Qu-24 mixer too. If you're looking to upgrade a venue, a rehearsal space, or add to your rig as a function band, these mixers make an excellent choice.

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Warm Audio mic preamps: Up to $300 off
We love Warm Audio here at MusicRadar, and their mic preamps represent incredible value for money. Included in the sale are both the Warm Audio wa-412, which is an API-inspired preamp that sounds phenomenal, and the Warm Audio TB12, which emulates that staple sound of american rock music in the API 312. Both have got significant discounts of up to $300 over at Sweetwater, so it's the perfect time to give your studio an upgrade with some properly good mic preamps.

JBL EON Powered Speakers: Up to $150 off

JBL EON Powered Speakers: Up to $150 off
Already representing excellent value for money even without any extra discount, JBL's EON speakers are a fantastic choice for the working musician. Included in this sale is the JBL EON One Mk2, which we gave four stars out of five in our recent review. It's got a $150 discount at the moment at Sweetwater, and there are lots of other individual speakers and a full PA system included in the sale too.

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Marshall amps: Up to $1,000 off
The cornerstone of that 'British' amp sound, Marshall is a name that transcends the guitar itself, with the company's ubiquitous gold and black styling becoming synonymous with guitar amps in the popular sphere. There are some phenomenal savings in the Sweetwater sale at the moment, with $1,000 off a selection of tube amp heads and up to $700 off select guitar cabs.

Chris Barnes
Chris Barnes

I'm MusicRadar's eCommerce Editor. In addition to testing the latest music gear, with a particular focus on electronic drums, it's my job to manage the 300+ buyer's guides on MusicRadar and help musicians find the right gear for them at the best prices. I dabble with guitar, but my main instrument is the drums, which I have been playing for 24 years. I've been a part of the music gear industry for 20 years, including 7 years as Editor of the UK's best-selling drum magazine Rhythm, and 5 years as a freelance music writer, during which time I worked with the world's biggest instrument brands including Roland, Boss, Laney and Natal.

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