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Sweetwater Black Friday deals 2021: what to expect

Sweetwater Black Friday deals 2021: what to expect
(Image credit: Sweetwater)

The Sweetwater Black Friday sale is one of the places to grab a bargain on the biggest online shopping day of the year. The retail giant usually has some sort of offer running, but Black Friday is when things truly heat up.

We’ve been covering the retailer for a while now, so we can spot killer Sweetwater Black Friday deals a mile off. To make your life easier, we’ll be rounding them all up right here on this page, so check back regularly to save cold hard cash on electric guitars, drum sets, the best acoustic guitars and loads more.

If you can't wait, right now Sweetwater is running Guitar Month, offering loads of great deals on guitar gear.

Explore more great Black Friday deals

When is the Sweetwater Black Friday sale 2021?

Stock market catastrophe aside, Black Friday is the name given to the day after the US Thanksgiving holiday, and is usually the time when many online retailers kick off their seasonal sales ahead of Christmas. Amazon Black Friday is one of the biggest shopping events of the year for just about every product imaginable (including toilet roll), while sales like Sweetwater Black Friday deliver epic discounts on musical instruments, software and the like.

Black Friday 2021 takes place on Friday 26 November, but we expect the offers, including Sweetwater's Black Friday deals, to start much earlier than that, and to carry on through to the following Monday. That's Cyber Monday to you (we'll be bringing you our pick of the best Sweetwater Cyber Monday deals, too). 

So while Amazon Black Friday is one of the biggest online sales for stuff like headphones and TVs, it's by no means the only place to shop. And if you want discounts on musical instruments, the Sweetwater Black Friday sale is where you should be looking – don’t forget that we’ll be rounding up all the best Sweewater Black Friday deals here.

We fully expect the majority of Sweetwater Black Friday deals to arrive on Friday 26 November, but with a healthy smattering of discounts and offers on instruments and software to arrive between now and then.

Sweetwater Black Friday deals 2021: What to expect

Last year’s Black Friday sale at Sweetwater was a real bumper affair, with seemingly endless offers on all types of musical instruments, guitar amps, software, guitar strings and home recording kit. So we’re expecting this year’s Sweetwater Black Friday sale to bring more of the same. Sweetwater has been running all sorts of sales throughout 2021, which makes us think it’s gearing up for a very exciting run of offers in the lead-up to Christmas.

Based on what we have seen in previous years, you can expect to see big discounts on major and more boutique brands popping up among the best Sweetwater Black Friday deals.

Researching what to buy ahead of the Sweetwater Black Friday sale

One of the smartest moves you can make right now is to do some research on the kit you're hoping to buy in the Sweetwater Black Friday sale. We can help with that too, as we have a bunch of buyer's guides and reviews covering masses of instruments, software and accessories.

How to find the best Sweetwater Black Friday deals

This is easy: bookmark this page and keep checking back regularly, as we’ll be monitoring the site and curating only the very best Sweetwater Black Friday deals that go live in the run-up to Friday 26 November, on the big day itself, and through to Cyber Monday. They will all be listed here, and we’ll be eyeballing them across guitars, drums, software and plugins, keys and accessories so that you don't miss a thing.

In addition to us manually combing the Sweetwater sale for unmissable Black Friday offers, our shopping software will be scanning a shed load of other websites for the best prices on any products we feature here. That means, not only will you get the top Sweetwater Black Friday offers, you might also see competing deals for other musical instrument retailers, depending on the products featured.

Sweetwater Black Friday: Last year's best deals

Last year's Sweetwater Black Friday sale was an epic one. For guitarists it was a particularly bumper event, with big savings off an array of effects pedals, including 15% off JHS pedals and a brilliant 2 for $75 deal on TC Electronic stompboxes.

There was also hundreds of dollars to be saved on Moog synths, while drummers had access to big discounts on Roland gear, whether you wanted a beginner kit, or something more pro.

In addition to individual offers, Sweetwater offered up to 80% off a whole range of guitar, drum and music tech gear. 

Chris Barnes

I'm MusicRadar's eCommerce Editor. It's my job to manage buyer's guides on the site and help musicians find the right gear and the best prices. I'm a guitarist and a drummer and I've worked in the music gear industry for 16 years, including 7 years as Editor of the UK's best-selling drum magazine Rhythm, and 5 years as a freelance writer working with brands including Roland, Boss, MusicRadar and Natal. In my spare time you'll either find me up a mountain on my bike, or in the ocean on my surfboard.