I’ve covered Guitar Center sales for years, and the freshly launched Guitar-A-Thon sale is a must-shop with reductions hitting up to 30% off

An Epiphone Les Paul electric guitar on a blue background
(Image credit: Epiphone)

As someone who’s spent years keeping tabs on retail events, I reckon Guitar Center’s newly launched Guitar-A-Thon is genuinely worth your time. Rather than just shifting old preowned gear, they've knocked up to 30% off some big-name brands.

The sale runs until the 7th of October, and because they've applied these price drops to such a wide range of highly sought-after gear, there's bound to be something that suits both your playing style and your wallet. If you're hoping to breathe some life into your rig with a new electric guitar, sorting out a dependable beginner acoustic for a learner, or finally grabbing that dream bass guitar, this event delivers.

Because this sale usually acts as the starting gun for the manic Black Friday music deals season, it's definitely worth having a look at what they've got on offer right now so you can snag a bargain before the madness properly kicks in.

Guitar Center: Up to 30% off gear

Guitar Center: Up to 30% off gear
Guitar Center’s Guitar-A-Thon is officially live, offering major discounts across electric guitars, acoustics, and essential guitar pedals. We consistently rate this sale for its sheer variety and unbeatable markdowns on top-tier brands. It’s definitely worth exploring before the very best gear disappears.

Navigating endless pages of reduced plectrums and straps can be a bit of a headache, so whenever I trawl through these massive events, my priority is finding proper, gig-ready instruments that have seen genuine price cuts. To save you the bother, I've highlighted a few absolute steals.

Because the Player II line was already such a massive step up from the original series, seeing a hefty 20% slashed off the Fender Player II Advanced Stratocaster HSS HT made it a standout deal for me. Offering that classic, do-it-all HSS layout, this specific guitar comes loaded with top-drawer Seymour Duncan pickups.

Dropping the price of this limited-edition Daphne Blue beauty down to $1,007.99 is a pretty punchy move from GC. For what is a very reasonable outlay, you're walking away with a gigging workhorse boasting refined hardware and super comfortable rolled fretboard edges.

For players who favour chunkier, more aggressive tones, the Epiphone Les Paul Modern Pro is absolutely worth a look. Slashing a tidy $100 off the normal ticket price, they’ve brought it down to just $499. If you've been after that legendary Les Paul sustain but also fancy the benefits of modern weight relief and coil-splitting flexibility, this is a cracking deal.

Lastly, for the bassists out there holding down the groove, we need to talk about the Sterling by Music Man DarkRay. Thanks to a frankly ginormous $336 price drop, this absolute beast in a Galaxy Shimmer finish is currently down to a much friendlier $1,263.99.

Mashing up custom Darkglass onboard electronics with that famously aggressive Music Man humbucker, it’s a total powerhouse. Finding a premium bit of kit like this with a 21% discount doesn't happen every day, so if you've been eyeing up a new bass, I’d seriously consider making a move.

Matt McCracken
Junior Deals Writer

Matt is a Junior Deals Writer here at MusicRadar. He regularly tests and reviews music gear with a focus on audio interfaces, studio headphones, studio monitors, and pretty much anything else recording-related. Matt worked in music retail for 5 years at Dawsons Music and Northwest Guitars and has written for various music sites, including Guitar World, Guitar Player, Guitar.com, Ultimate Guitar, and Thomann’s t.blog.

You must confirm your public display name before commenting

Please logout and then login again, you will then be prompted to enter your display name.