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“Jimmy Page, to me, used the guitar as a tool and a weapon in the battle of arrangement and form. He used it almost like horns. No matter what else he's doing, the guitars jump out and punctuate the song.
“In Whole Lotta Love, where the guitar starts, goes to and ends up is pretty spectacular. If you’re 13 and you collide with this track, you’re pretty much done in. The blues purists might have been screeching at the time about what Zeppelin were doing, but they’ve fallen silent over the years – understandably.
“Listen to this song today, and it’s every bit as powerful as when it came out. It’s bigger than the sum of its parts. It’s taking blues and bringing it to a larger context. Whole Lotta Love is grandiose in a [Spanish architect] Gaudi way, and Jimmy Page is the Gaudi of rock ‘n’ roll.”