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Gibson removes Hendrix content from official website
Controversial guitar launch gets weirder
Chris Vinnicombe, Mon 28 Sep 2009, 10:24 am BST
No, you didn't dream it, last week Gibson really did launch a range of Jimi Hendrix-branded 'signature' instruments.
This morning, the guitar world has woken up to find www.gibson.com completely devoid of any mention of these products. That's right, the 'Sound Like Jimi' feature, the Janie Hendrix interview, the product pages with dozens of disparaging comments... all gone.
Somebody at Gibson HQ has got busy with the 'unpublish' button over the weekend. See if you can find it. This link was a blog with factory pictures of the USA Hendrix model last week. Today it's a 404 error.
The most controversial guitar launch that we can remember has just taken another turn for the weird. Is this an acknowledgement that Gibson has committed PR suicide? Or maybe it's an excercise in Orwellian dethink: they were never there, you must have imagined it.
We await Gibson and Authentic Hendrix's next move with interest.
User comments (8)
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Checked the Authentic Hendrix site and it looks like they have removed the original press release from Janie from their web site as well.
It looks like Gibson may have quietly pulled the plug on this project. It will be interesting to see what they do with all the part built guitars they have! -
If I was Gibson, I'd be ashamed to have been associated with that obvious money-grab "experience Hendrix" Stratocaster rip off too! Let's hope it never comes out, OR let's hope Fender sues the Les Pauls off them.
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You know, this may actually be the most elaborate hoax in the music industry ever. Kudos to whichever Gibson employee may or may not have started this!
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This is a marketing screw up that ranks up with the best of them, I would not want to be head of that dept now! Maybe Fender should release an Authentic Les Paul to honour the man's passing away....
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... & now the Piano story has gone from this site as well. The internet is disappearing bit by bit.
... & now one of my legs is starting to feel numb. -
They took down the Gibson Jimi Hendrix Piano link as well:
http://nevertoolateguitar.com/2009/09/28/more-jimi-hendrix-products-by-gibson/ -
That link is still good (as of posting). i too will watch this farce with great interest.
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For a few days you will still be able to view the original Gibson Blog post here:
http://209.85.229.132/search?q=cache:O_pFB9ZD0kwJ:www2.gibson.com/News-Lifestyle/Blogs/Gibson-USA-Blog/September-2009/Live-From-the-Production-Line-at-Gibson-USA.aspx+Live-From-the-Production-Line-at-Gibson-USA&cd=1&hl=en&ct=clnk&client=safari
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