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BLOG: Should AC/DC be on iTunes?

Australian rockers continue to boycott music service

Joe Bosso, Thu 25 Sep 2008, 2:54 pm UTC

AC/DC Highway To Hell

A classic is a classic, even on iTunes

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Since its introduction in 2003, iTunes has sold more than five billion songs - and not one of them from AC/DC.

Which is just fine with that band's lead guitarist Angus Young, who, along with the group, refuses to let albums such as Back In Black or Highway To Hell be sold on the music service on the grounds that they are complete artistic statements and not simply a collection of songs to be cherry-picked at will.

In an interview with Telegraph,co.uk, Young asserted that because iTunes doesn't "lock" albums (preventing users from downloading anything but the complete record), AC/DC will not only continue their boycott of the service, but they'll do everything they can to spread the gospel.

Young makes his case

"We don't make singles, we make albums," Young said. "Way back in the '70s, we drew these figures on the back of an envelope for our record company. We showed them how much they earned from us if we sold one million singles and how much they earned if we sold one million albums. The difference was staggering.

"That was to get them off our back because we only very grudgingly release singles. Our real reason is that we honestly believe the songs on any of our albums belong together. If we were on iTunes, we know a certain percentage of people would only download two or three songs from the album - and we don't think that represents us musically."

"If we were on iTunes, we know a certain percentage of people would only download two or three songs from the album" - Angus Young

Young also asserts that since iTunes came into existence, the band's back catalogue sales have increased. "We were sternly warned by our management team and our record label that the complete opposite would be the case."

To that end, the band are following the example of The Eagles and are issuing their next album, Black Ice, exclusively in the US through the retail giant Wal-Mart. (It'll also be available online, on services such as Amazon and Barnes & Noble; and in Europe it'll be available at most music retailers.) In the band's view, this is in keeping with their artistic standards, and also, why mess with a good thing? If AC/DC fans purchse the group's CDs at music stores and online sites such as Amazon, there is little reason to change a winning forumla.

Could AC/DC be missing out?

Angus Young presents sound logic and even seems to have the figures to back it up. Still, as a longtime, rabid fan of the group, I'm on the mind that the band should rethink their position.

A study of my CD collection reveals that I own every AC/DC except Fly On The Wall (don't ask me why I didn't buy this title; I just didn't). And I was more than happy to trot on down to the record - er, CD - store and purchase each and every copy. (Granted, some of them were replacements for worn-out vinyl copies, which means I bought the same album twice. Ka-ching!)

However, it is also true that in the past two years I have loaded all of these CDs onto my iPod and assembled my own steller AC/DC playlist. "Joe's Awesome AC/DC Party" I call it, and it kicks a kangaroo's ass. Gone are tracks such as Mistress For Christmas (The Razor's Edge), Guns For Hire (Flick Of The Switch) and about a dozen or so more. No offense, guys - I love pretty much everything you do, and most it it with a passion that is downright scary.

But I have to say, if you presented your stunning oeuvre on iTunes, spruced up and remastered, with never-before-heard tracks and the like, I'm sure I'd be sending my credit card into maximum overdrive. And I bet millions of like-minded music fans would do the same.

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User comments (8)

  • thedude5

    Avatar for thedude5

    Mon 29 Sep 2008, 1:11 am UTC

    And I bet you have a lot of albums that totally blow - records that were only worth buying because of the single. So it's a crap shoot.
    Depends on the quality of the album. I know a great album gives me an erotic thrill. A serious body charge. But a lame album that stinks, forget it, man. I'm not feeling anything, only the money I lost.
    If a song is great, I'll take it. If an album is great, I'll take it. Save the filler. Know what I'm saying?

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  • jaiyenyen

    Avatar for jaiyenyen

    Sun 28 Sep 2008, 6:53 pm UTC

    I would say its their music, their product. Its no different that selling anything else, if you want to sell through a certain channel only that is entirely your decision. Maybe if more bands stood up to be counted the march of the download would be halted.
    To me you cant beat having an album in your hands wether it was in vinyl before or CD now.
    I have a few albums where songs I didnt rate initially have grown on me the more I listened. If I had cherry picked this would not happen

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  • Yatima

    Avatar for Yatima

    Sat 27 Sep 2008, 9:32 am UTC

    In what sense is an album a complete art? Granted, concept albums may be complete tellings of a story through music, but the LP or CD is a collection of songs recorded at roughly the same time and released as a package because that's what the physical medium demanded. Where's the art in that? It's just contingency and nostalgia talking.

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  • Yatima

    Avatar for Yatima

    Sat 27 Sep 2008, 9:32 am UTC

    In what sense is an album a complete art? Granted, concept albums may be complete tellings of a story through music, but the LP or CD is a collection of songs recorded at roughly the same time and released as a package because that's what the physical medium demanded. Where's the art in that? It's just contingency and nostalgia talking.

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  • mattj

    Avatar for mattj

    Fri 26 Sep 2008, 8:44 am UTC

    It's their music so it's their choice. If I went to buy a painting and decided I only wanted one part of it I'm sure no-one would expect the shop to cut out the bit that I wanted and only charge me for that.
    Perhaps they should recorda verions of their albums as one continuous track - they could then put that on iTunes.

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  • thedude5

    Avatar for thedude5

    Fri 26 Sep 2008, 2:17 am UTC

    I want AC/DC to be on iTunes. It's a long drive to Best Buy and the gas is too expensive. Oh wait the new album is going to be at WalMart. I don't even have a WalMart near me, so nix that idea
    Anyway I can't always get to a music store and it takes too damn long to order CD's on-line. I want to buy music and have it instantly like everything else.
    AC/DC, you rock. But you should really be on the iTunes. I'll still buy your records.

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  • JonnyScaramanga

    Avatar for JonnyScaramanga

    Thu 25 Sep 2008, 6:59 pm UTC

    I think they're naive if they believe people aren't downloading individual AC/DC songs anyway. As I type this, someone is probably putting "You Shook Me All Night Long", alone, on an iPod.

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  • Molloy

    Avatar for Molloy

    Thu 25 Sep 2008, 5:33 pm UTC

    Good for them. I think they have a great outlook on it. An album is a complete art, especially albums such as Back In Black

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