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Ableton Live beer: the ultimate live performance tool

A bottle of Lively Up Yourself, yesterday. It's empty now.
A bottle of Lively Up Yourself, yesterday. It's empty now.

Most companies are happy to promote their products with T-shirts, bags and USB memory sticks, but Ableton's latest marketing ruse is to release a dedicated Pilsner beer.

'Lively Up Yourself' is a cheeky little number that was cooked-up by Focusrite, Ableton's UK distributors. As the label suggests, it tastes 'well-rounded and clean', and at 5.0% ABV, it's as much of an aid to live performance as the software that inspired its brewing.

In fact, this is one product that we're more than happy to test on a long-term basis - if any other music software company fancies developing a whisky that we can chase it with, drop us a line.

I’m the Group Content Manager for MusicRadar, specialising in all things tech. I previously spent eight years working on our sister magazine, Computer Music. I’ve been playing the piano, gigging in bands and failing to finish tracks at home for more than 30 years, 20 of which I’ve also spent writing about music technology.