Premier drums partners with Arbiter Group for UK distribution

Cabria is one of Premier's best-selling drum kit series
Cabria is one of Premier's best-selling drum kit series

Premier Music International has announced two new distribution partners. From July 1 2008, Arbiter Group Ltd will exclusively distribute Premier drums and accessories in the UK. And in the US, a partnership with Grover Pro Percussion for the distribution of Premier´s marching and orchestral products will kick off on April 1 2008.

Nigel Sims, Premier Drums' Managing Director, commented on the UK partnership: “By combining Premier´s high quality instruments with Arbiter Group´s professional sales organisation, Premier´s sales coverage and market penetration will be overwhelmingly increased in the UK market”.

Also evidently pleased with Premier´s venture on the other side of the pond, Nigel Sims had this to say: "Grover Pro Percussion´s deep understanding of the orchestral and school music market in the USA is second to none”.

"Their ranges of Grover Pro orchestral products and SilverFox sticks and mallets are acknowledged leaders in their categories, not to mention that Neil Grover himself is an internationally recognized world-class percussionist”.

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