Matchbox frontman Rob Thomas has been paying tribute to the late Clive Davis – and giving us a fascinating insight into what it was that made him such a music industry legend.
In an essay for Rolling Stone, Thomas goes back to the making of Smooth, the 1999 smash hit single that he co-wrote and eventually performed with Santana. Both the song and its parent album, Supernatural, were released on Davis’s Arista Records label, and Davis was involved in the creative process almost from the start.
Smooth was Thomas’s first project with Davis, but he was originally intended to be just the songwriter, alongside Itaal Shur. After hearing his demo, though, Santana and Davis had other ideas.
“We were sitting in his office debating whether George Michael or Jon Bon Jovi should sing it,” Thomas remembers. But Carlos was like, ‘I like this guy’s voice,’ and Clive loved the idea of getting this older generation guitar player together with newer generations.”
Thomas has mentioned the George Michael possibility before. “It was George I had in my head when I recorded the vocals in the first place,” he told Billboard in 2017. “If you listen to the melody and the cadence, it’s an attempt to emulate his style in so many ways.”
Davis knew what he was doing, though: Smooth hit number one on the Billboard Hot 100 and remained there for 12 weeks. What’s more, Supernatural was stuffed with cross-generational collaborations, and went on to sell 30 million copies.
This is just one example of Davis trusting his instincts rather than going for the biggest name, and Thomas says that there was another during the making of another Santana album, 2002’s Shaman. It came when Davis was considering what to do with lead single, The Game Of Love.
“He played me The Game of Love with Tina Turner singing on it, before Michelle Branch came on,” says Thomas. “Only Clive would get the magic of Tina Turner on a track then have the wherewithal to say, ‘I’m not sure this is the right look for Carlos.’”
It was Davis’s willingness to go with his gut rather than listen to voices around him that made him so special, believes Thomas, and possibly the last of his kind.
“Losing Clive is the end of an era,” he says. “There were a handful of people like him, people like Ahmet Ertegun [co-founder and president of Atlantic Records] – the last ones who weren’t weren’t all about the algorithm.
“There are fewer and fewer people running labels today who are COMPLETELY guided by their own taste meter. If you come to a label or a management company today they present you with a five-page report on your fan base, how they skew, and what brands they buy.
“I’m sure Clive was aware of those things, but they never informed what he did. Even if everybody around him said, ‘I don’t get it,’ he would say, ‘You don’t have to get it.’”
