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Press Release, Tue 22 Sep 2009, 11:48 am BST
Authentic Hendrix LLC, a Jimi Hendrix Family Company, announced today the introduction of three branded Jimi Hendrix Electric Guitar Packages as part of an exclusive agreement between the Gibson Guitar Corp. and Authentic Hendrix properties.
Specifically chosen for its innovation, quality and global impact, Authentic Hendrix LLC began conversations with the Gibson Guitar Corp. in 2008 to develop guitar packages that would serve as a tribute to the musician who many have called the world's greatest guitarist of all time. The effort is also part of preserving his legacy so that generations to come could develop and appreciate his techniques and musicianship. Each guitar will have the Jimi Hendrix signature and logo on it and will come with special added value components only offered with the specific package.
Gibson Guitar and Authentic Hendrix LLC announced the launch of three exclusive Jimi Hendrix electric guitar packages.
The Jimi Hendrix "Experience" Electric Guitar Package is the ultimate tribute to the greatest guitarist who ever lived. The company has combed over historical details and taken the best from more than 100 years of guitar making so that every guitarist – from the beginner to the seasoned player – can find his or her inner Hendrix with this package. The "Experience" package will come with an official "Jimi Hendrix signature electric guitar" and all the necessary accessories and some fun extras including a Jimi Hendrix Signature "Voodoo Child" amplifier, a Foxey Fuzz pedal, a deluxe padded gig bag, an instructional DVD, an electronic tuner, two guitar cables, a Hendrix inspired strap, three picks and a USB drive containing exclusive Hendrix media content. In addition consumers will receive a Hendrix inspired tie-dyed tee-shirt and bandana. True to its name, this guitar package will give the music enthusiast the ultimate Hendrix experience. MSRP $449.99 USD.
Jimi Hendrix "Signature" Electric Guitar Package: It's been almost 40 years since Jimi Hendrix's death but he has continued to assert his tremendous legacy with the six strings of his guitar. In recordings and film footage, his mesmerizing showmanship lives on. In a fitting tribute to the man who famously played right-handed guitars upside down, Gibson and Authentic Hendrix have announced the Jimi Hendrix Signature Electric Guitar Package.
Designed in close collaboration with Janie Hendrix and Gibson engineers. The package inherited the best features from Jimi's original equipment so that Hendrix fans the world over can enjoy a deluxe guitar package the way Jimi would have liked it. This package comes with a "Jimi Hendrix signature electric guitar and all the necessary accessories, a Jimi Hendrix Voodoo Child amplifier, a deluxe padded gig bag, an instructional DVD, an electronic tuner, a guitar cable, a Hendrix inspired strap, three picks and a USB drive. MSRP $332.99 USD.
hahaha after seeing the release of the number one rock album "Valley of the Neptunes I think alot of these commentators will be eating their words on Janie. Jimifan 69..... you do realize Leon is probably the last person on earth you want to run a business given his past drug addiction problems.... there is definitely a problem when your a 60 year old drug addict still trying to make a career out of playing the guitar when he never had one. Its no secret Jimi experimented with sounds and designs on guitars so saying this guitar is out of the norm or to say jimi would dissapprove this is ridiculous. I honestly dont like the hendrix logo but I love the autograph!
This is just SO WRONG! A well built Jimi Hendrix commerative Gibson Flying V (etc.) I could understand (almost). "Authentic Hendrix" my ass...
Shameless exploitation by Jimi's sister (again). This is gonna go over like the proverbial turd in the punchbowl...
This guitar will get the lowest sales because of the shabby campaigning with Experience Hendrix. Gibson will probably never do business with them again.
"LOOK AT ALL THE PEOPLE HERE TONIGHT!!!"
what pisses ME off is that the ONLY person deserving of any monetary gain, if there HAS to be a raping of the name, is his brother leon. let's face it, he couldn't have been any more shameless than janie (whatever her real heritage/name is) has been, who met him, what, once? twice? meanwhile, leon (as far as i know) couldn't find 2 nickels to rub together. i just don't think jimi would have been kosher with this, no matter how far in outer space he was before he died. legacy, schmegacy, that's another matter, & i kinda agree with fletch on that count. but this is his damn brother, for god's sake. as a family move, it's gluttonous & heartless.
Well, I agree that this is shameless, but I have to take issue with jimifan69. I seriously doubt you know the Hendrixes, or Janie, personally. Your rant is really inappropriate and out of bounds.
Also, people, let's not lionize Jimi, okay. He was a fine player and wrote some very fine stuff. And, yes, he revolutionized some aspects of electric guitar, but can we dispense with the worship tone here? He is not, was not, the world's greatest player. I know plenty Country and classical players that could outplay him.
In my 55 years of life, I have heard many a player. One thing I will give Jimi over most players: he played with an abandon, with such a complete surrender to the music. Few players today come even close to that place. It wasn't about technical ability or knowledge so much as it was about going where the Muse lead him. Unfortunately, that also lead him into some very serious drug problems.
And, as I mentioned at the beginning, this is shameless, and sad. I don't expect it will last very long. And I do expect Fender to respond in a way that doesn't violate the "Authentic Hendrix" label/copyright/patent rights. They'd be foolish not to.
In fact, let me give them the campaign: Play the guitar that Hendrix played.
If they can get access to one of Jimi's actual Strats, and then scope it with lasers, as they did with Blackie, Clapton's guitar, to produce the Clapton signature guitar (of which I own one from 1989), and produce an exact replica, they would be able to use that phrase. And it wouldn't violate any rights of the Hendrix organization.
'Nuff said.
This really is shocking. Yes Jimi played all kinds of guitars throughout his career including Gibo's. Jimi was also known to strive for technical excellence in his playing and his instruments. This really doesn't represent that at all. This is about how to cream some more money from the Hendrix legacy for purely personal gain.
Shame on Gibson Guitars and Janie Hendrix.
You guys who run this site, dont you feel like pulling this article and making a stand? you have pride in what you do and feelings around you're reasons for being in music journalism. I bet this scam runs opposite to what you believe music to be about c'mon enough publicity for this - it's just wrong.
Janie Hendrix does not deserve to lick the scum off the underside of Jimi's tombstone.
She is a mentally deranged trollop, who has done nothing to improve Jimi's legacy.
Janie gets more press these days from suing people than from anything to do with Jimi's music.
She views Leon Hendrix as Satan, when in reality Jimi LOVED Leon.
Janie has done her best to ass-rape the rest of Jimi's BLOOD RELATIVES (something she could never hope to be), and to enrich herself with no thought as to what would benefit Jimi's fans.
These stupid guitar packages are the worst sort of crap. If she had a CLUE, she would have worked with FENDER to come up with some decent packages for beginning guitarists, but I would be willing to bet that Fender is as tired of her bullshit as EVERYONE ELSE IS, and so she had to go elsewhere to push her crap off on other people.
I see on this page a lot of links one can click on to "Mark as inappropriate".
I want to mark this press release as inappropriate, as well as these "Jimi Hendrix Electric Guitar Packages".
Jimi would be appalled at the nerve of ANYONE to try to foist such shoddy crap off on ANYONE!
Toys.
A travesty.
Jimi's STEP-sister should've known better, although judging from past performance, I suppose these "guitars" & "amp" shouldn't really come as any big surprise.
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