The Scenthesizer allows DJs to mix fragrances with music

We're getting close to 1 April, but we're not there yet, so we're going to have to assume that The Scenthesizer - a new technology that was originally conceived by Heineken - is for real.

We're told that this "allows DJs to control the diffusion of specially curated fragrances that sync with the varying moods of their set". Apparently, scent can be broken down into top, middle and bass notes, and these can be combined to create 'compositions of smells', if you will.

It's all explained in the very earnest video above, which refers - rather brilliantly - to things called scent cannons. Could this be the next big thing in DJing, or do you think the idea stinks?

Ben Rogerson

I’m the Deputy Editor of MusicRadar, having worked on the site since its launch in 2007. I previously spent eight years working on our sister magazine, Computer Music. I’ve been playing the piano, gigging in bands and failing to finish tracks at home for more than 30 years, 24 of which I’ve also spent writing about music and the ever-changing technology used to make it.