We've seen iPod alarm clocks, armbands and hi-fis with docks, but this is the first LCD product that boasts integration with the Apple player's video capabilities.
Promises, promises. Its very name, the ViewDock, sounds as if it can play video footage stored on the iPod Video. With a 22in widescreen monitor and a built-in docking station, four USB ports and an 8-in-1 card reader, it sounds versatile. And stereo speakers, a microphone and even a subwoofer.
It's starting to sound like the ultimate desktop accessory for internet video users at a great price. (The VX1945wm 19in version costs just £240.)
But this 'world first' is nothing more than two separate products - a regular PC monitor and an iPod dock - stitched together.