Amy Winehouse launches record label

Will the record business be a winning game for Amy Winehouse?
Will the record business be a winning game for Amy Winehouse?

While fans wait for her to set about recording a follow-up to 2006's enormously successful Back to Black, Amy Winehouse has decided to devote at least some of her time to starting up her own record label.

There's speculation that the troubled star has ploughed around £1 million into her new business, which will apparently be known as Lioness Records. The first signing is Dionne Bromfield who, not at all coincidentally, is Winehouse's goddaughter.

13-year-old Bromfield shot to some kind of fame in 2008 when she appeared in a Pete Doherty-shot YouTube video with Winehouse singing Alicia Keys' If I Ain't Got You.

The Rehab singer clearly believes in her new charge, telling The Independent last year: "I know she's got an advantage by knowing me but I'd put her in a room against anyone and she'd do the business."

Time will tell whether Lioness Records will be a success - presumably, employees will discover that turning up drunk for work is actively encouraged.

Ben Rogerson

I’m the Deputy Editor of MusicRadar, having worked on the site since its launch in 2007. I previously spent eight years working on our sister magazine, Computer Music. I’ve been playing the piano, gigging in bands and failing to finish tracks at home for more than 30 years, 24 of which I’ve also spent writing about music and the ever-changing technology used to make it.