Skip to main content
Music Radar MusicRadar The No.1 website for musicians
(opens in new tab) (opens in new tab) (opens in new tab) (opens in new tab) (opens in new tab)
  • Guitars
  • Amps
  • Pedals
  • Drums
  • Synths
  • Software
  • Pianos
  • Controllers
  • Recording
  • Buyer’s guides
  • Live
  • DJ
  • Advice
  • Acoustic
  • Bass
  • About us
  • More
    • Reviews
Magazines
  • Computer Music
  • Electronic Musician
  • Future Music
  • Keyboard Magazine
  • Guitarist (opens in new tab)
  • Guitar Techniques (opens in new tab)
  • Total Guitar (opens in new tab)
  • Bass Player (opens in new tab)
More
  • 9 next-gen drum plugins
  • SampleRadar: 163 tape loops samples
  • Best free music-making software
  • Best electric guitars 2023

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

  1. Home
  2. News
  3. Guitarist

Summer NAMM 2017: Martin reimagines the D-28, releases Jason Isbell D-18 and stunning limited-edition acoustic guitars

By Michael Astley-Brown
( Guitarist, Acoustic Magazine, Total Guitar )
published 29 June 2017

D-Boak and D-18 RG models set to astound

  • (opens in new tab)
  • (opens in new tab)
  • (opens in new tab)
  • (opens in new tab)
Introduction

Introduction

SUMMER NAMM 2017: It just wouldn’t be a trade show without a boatload of new Martin models, and this year’s SNAMM offering doesn’t disappoint.

Among the highlights are a re-imagining of the iconic D-28, a signature D-18 for Jason Isbell, some beautifully adorned limited-editions, an FSC-certified acoustic guitar, and the appearance of the LR Baggs Anthem pickup system in select standard series models. Phewph.

And that’s all in addition to the worn-finished StreetMaster and Ed Sheeran Divide models announced earlier in the year.

Head on through the gallery for a closer look at each model, and visit Martin Guitar (opens in new tab) for more info.

Page 1 of 9
Page 1 of 9
Martin D-28 (2017)
MSRP: $3,299

Martin D-28 (2017)

PRESS RELEASE: Sometimes innovation is in the details and this is certainly true with Martin’s re-imagined D-28.

After nearly a century at the helm, and as the quintessential workhorse of music legends like Hank Williams, The Beatles, Johnny Cash, Neil Young, Bob Dylan, and so many more, Martin's legendary D-28 has been lovingly and artfully enhanced.

“The post WWII D-28 had a slightly different look than its predecessor and became the centerpiece of the folk and folk rock movements at their pinnacle in the 1950s and 1960s." says Chris Martin, Chairman and CEO of Martin Guitar.

"We have extracted the finest features from the D-28 of both my grandfather’s and my father’s respective eras.”

The all new D-28 blends the rich history of the guitar with Martin’s newest and most heralded innovations. The 184 year old guitar maker has combined vintage appointments, including open gear tuners, an aged toner top, antique white accents, and a faux tortoise pickguard with a new neck profile to give D-28 enthusiasts a modern feel and comfortable playing experience.

Martin has also added forward-shifted bracing to allow greater vibration of the top. The legend just got better!

Page 2 of 9
Page 2 of 9
Martin Model America 1
MSRP: $3,499

Martin Model America 1

PRESS RELEASE: This limited edition Made in the USA dreadnought is based on Martin’s legendary D-18.

This guitar features all United States sourced woods, including sycamore back and sides, a cherry neck, black walnut fingerboard, headplate and bridge, as well as an Adirondack spruce top and bracing.

The tuning gears are also Made in the USA by Sperzel.

Page 3 of 9
Page 3 of 9
Martin D-18 Jason Isbell
MSRP: $5,999

Martin D-18 Jason Isbell

PRESS RELEASE: Jason Isbell worked with the Custom Shop at Martin Guitar to design his new Custom Signature Edition D-18 which is closely modeled after Martin’s Golden Era series.

The model boasts a pre-aged Vintage Tone System (VTS) Adirondack spruce top; mahogany back and sides; and rear-shifted scalloped bracing which produces more natural volume and a clear powerful tone.

Similar to Martin’s Authentic series guitars, it is constructed using hide glue which, unlike newer synthetic reproductions, dissolves into the grain of the wood and creates more resonance throughout the instrument. Isbell chose a thin finish and left off the pickguard - all design details that have one common goal – to make it loud. Mission accomplished!

Isbell also added a personal touch by including a custom inlay of one of his tattoos at the twelfth fret.

Page 4 of 9
Page 4 of 9
Martin D-Boak
MSRP: $2,999

Martin D-Boak

PRESS RELEASE: Martin is proud to offer this Custom Signature Edition dreadnought featuring imprinted original “Inside Out” artwork by illustrator, luthier, musician and Martin archivist Dick Boak.

In creating the artwork, Boak wanted to reveal and embellish the quintessential scalloped X-bracing of the Martin Dreadnought – the most beautiful and rarely seen internal structure of the company's flagship guitar.

Personally signed and numbered in sequence, the D-Boak Dreadnought is crafted with a Sitka spruce soundboard, genuine mahogany back and sides, a modified low oval neck, simple dovetail neck joint, bone nut and saddle, and an ebony fingerboard and bridge. Tonally, the guitar is clear, projective and glassine.

Anyone who has had the pleasure of working with Dick Boak over the past 40 years knows the impact that his creativity and love of guitars has made upon the company and the industry. This edition celebrates and shares his long and storied tenure at C. F. Martin & Co.

Page 5 of 9
Page 5 of 9
Martin D-18 RG
MSRP: $4,699

Martin D-18 RG

PRESS RELEASE: This Custom Signature Edition D-18, featuring imprinted original artwork by the talented Robert F. Goetzl, is a tribute to the Lakota Sioux Native American Tribe.

The guitar features a single arrowhead inlay on the headplate, to symbolize a tool that was essential to the tribe’s early survival, along with four arrowheads on the fingerboard, each facing outward, to represent the four directions which were sacred to the Lakota Tribe.

Martin will be donating a guitar to the Native American Heritage Association (www.naha-inc.org), a charitable organization whose mission is to provide food and other essentials to the people of Crow Creek and Pine Ridge Reservations in South Dakota. Pine Ridge has the lowest survival rate in the Western Hemisphere, second only to Haiti. The donated guitar will be auctioned off to raise much needed funds for the organization.

Page 6 of 9
Page 6 of 9
Martin SS-00LArt Deco-2017 Limited Edition
MSRP: $7,499

Martin SS-00LArt Deco-2017 Limited Edition

PRESS RELEASE: This unique 14 Fret Slope shoulder 00L guitar, limited to a run of thirty, is only available at Summer NAMM. It has a custom paper label signed by C.F. Martin IV and is the same size and shape as the popular CEO-7 model.

The SS-00LArt Deco-2017 features a design motif in collaboration with luthier Bruce Petros in the form of wood purfling that extends around the top, back, and fingerboard. The purfling is laser cut from beautiful flamed maple.

The top is Adirondack spruce with an antique toner and the guitar is further complimented with open gear Schaller Grandtune vintage copper tuners.

Page 7 of 9
Page 7 of 9
Martin GPC-16E
MSRP: $2,999

Martin GPC-16E

PRESS RELEASE: Martin has expanded their popular 16 series with the addition of the GPC-16E. Each model in the 16 series is designed with the tone wood that best compliments the body size and shape of that particular model.

With the new GPC-16E, which is a Grand Performance size with the depth of a 000, Martin selected solid koa back and sides to enhance the easy, natural resonance of this guitar, making it great for recording.

Page 8 of 9
Page 8 of 9
Martin 0X2MAE
MSRP: $729

Martin 0X2MAE

PRESS RELEASE: Designed for those that have fallen in love with the look of Martin’s 15 Series solid mahogany guitars, this small bodied X Series version features mahogany high-pressure laminate (HPL) top, back and sides, a herringbone applied rosette, a high performance neck and a Forestry Stewardship Council (FSC) Certified Richlite fingerboard and bridge.

This guitar is road ready and built to last.

Page 9 of 9
Page 9 of 9
  • (opens in new tab)
  • (opens in new tab)
  • (opens in new tab)
  • (opens in new tab)
Michael Astley-Brown
Michael Astley-Brown
Social Links Navigation

Mike is Editor-in-Chief of GuitarWorld.com (opens in new tab), in addition to being an offset fiend and recovering pedal addict. He has a master's degree in journalism, and has spent the past decade writing and editing for guitar publications including MusicRadar, Total Guitar and Guitarist, as well as a decade-and-a-half performing in bands of variable genre (and quality). In his free time, you'll find him making progressive instrumental rock under the nom de plume Maebe (opens in new tab).

The magazine for serious players image
The magazine for serious players
Subscribe and save today!
More Info
  1. Paul McCartney and John Lennon in 1966
    1
    John Lennon on completing Eleanor Rigby's lyrics for Paul McCartney: "It's his first verse, and the rest of the verses are basically mine"
  2. 2
    Watch Jimmy Page demo some of the most iconic guitars and amps in Led Zeppelin history
  3. 3
    Watch Miley Cyrus’s Flowers being recreated in GarageBand for iPhone in less than 10 minutes
  4. 4
    Tony Banks on why he would have “screwed up” In The Air Tonight if Phil Collins had given it to Genesis
  5. 5
    5 songs producers need to hear by... Depeche Mode
  1. Paul McCartney and John Lennon in 1966
    1
    John Lennon on completing Eleanor Rigby's lyrics for Paul McCartney: "It's his first verse, and the rest of the verses are basically mine"
  2. 2
    Watch Jimmy Page demo some of the most iconic guitars and amps in Led Zeppelin history
  3. 3
    Tony Banks on why he would have “screwed up” In The Air Tonight if Phil Collins had given it to Genesis
  4. 4
    5 songs producers need to hear by... Depeche Mode
  5. 5
    MIDI’s 40th anniversary is set to be celebrated at the 2023 NAMM Show, and MIDI 2.0 is also being previewed

MusicRadar is part of Future plc, an international media group and leading digital publisher. Visit our corporate site (opens in new tab).

  • About Us (opens in new tab)
  • Terms and conditions (opens in new tab)
  • Privacy policy (opens in new tab)
  • Cookies policy (opens in new tab)
  • Accessibility Statement
  • Careers (opens in new tab)

© Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number 2008885.