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  1. Guitars

NAMM 2010: That Eric Clapton and Fender phone TV ad shot-by-shot

News
By The MusicRadar Team published 15 January 2010

See a God strum a wooden(ish) phone in screengrabs!

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

Incoming!

Incoming!

Page 1 of 11
Page 1 of 11
Plug me in

Plug me in

Page 2 of 11
Page 2 of 11
Touched by the hand of God!

Touched by the hand of God!

Page 3 of 11
Page 3 of 11
"You have no messages…"

"You have no messages…"

Page 4 of 11
Page 4 of 11
Move over App Store

Move over App Store

Page 5 of 11
Page 5 of 11
Smirking a tab

Smirking a tab

Page 6 of 11
Page 6 of 11
Let your fingers do the walking…

Let your fingers do the walking…

Page 7 of 11
Page 7 of 11
So far, so iPhone

So far, so iPhone

Page 8 of 11
Page 8 of 11
Ring ring!

Ring ring!

Page 9 of 11
Page 9 of 11
Speaking to my Buddy

Speaking to my Buddy

Page 10 of 11
Page 10 of 11
And that's your lot!

And that's your lot!

Page 11 of 11
Page 11 of 11
The MusicRadar Team
The MusicRadar Team
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Read more
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Epiphone Joe Bonamassa 1959 Les Paul Custom: a the dual-pickup Custom was a lesser-spotted model in the Gibson catalogue in the '50s – they didn't make many of them. But Bonamassa presents us with one and this 'Black Beauty' is equipped with a Bigsby.
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Gibson and Epiphone's new Back to the Future ES-345s are photographed against the DeLorean as used by Dr Emmett Brown in the movie
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Seymour Duncan Dino Cazares Machete: the new pickup looks passive, but it's a fully active design, with bite, clarity and nice cleans too.
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Brian May performs live with his Red Special, and on the right, his old pal, Black Sabbath guitarist Tony Iommi, plays the custom-built Red Special replica that Iommi got him as a festive gift.
Brian May just got Tony Iommi the best Christmas present ever
 
 
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GLASTONBURY, ENGLAND - JUNE 28: (EDITORIAL USE ONLY) Danielle Haim of Haim performs on the Park stage during day four of Glastonbury festival 2025 at Worthy Farm, Pilton on June 28, 2025 in Glastonbury, England. Established by Michael Eavis in 1970, Glastonbury has grown into the UK's largest music festival, drawing over 200,000 fans to enjoy performances across more than 100 stages. In 2026, the festival will take a fallow year, a planned pause to allow the Worthy Farm site time to rest and recover. (Photo by Jim Dyson/Redferns)
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ABBA VOYAGE
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Ed Sheeran in front of guitars
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arturia
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