NAMM 2010: That Eric Clapton and Fender phone TV ad shot-by-shot
The TV ad begins (watch along at fender.com/promos/2010/tmobile) and it's not a phone adaptor… It's a guitar lead!
Incoming!
Fail! It looks like the lead has turned into an adpator. Ah, CG - you trick us again
Plug me in
Eric finally gets to touch his myTouch. Hmm, wooden effect casing…
Touched by the hand of God!
Check that epic sunburst-effect casing and Fender logo - want!
"You have no messages…"
That'll be an Android Market application - he actually strums it in time with the song!
Move over App Store
A cute smile from the man after strumming his signature (Cl)app(ton)
Smirking a tab
Now it's time to watch one of those "preloaded Clapton classics"
Let your fingers do the walking…
He's playing Rock'n'Roll Heart from Money and Cigarettes, if you're interested
So far, so iPhone
That's Buddy Guy on 877-490-6637, btw! It's toll-free so give it a call!
Ring ring!
"Buddy! Just hanging…" Which as scripts go, must've been pretty easy to learn
Speaking to my Buddy
"Not just a phone, a collector's item," say T-Mobile. "Want one," say MusicRadar
And that's your lot!