Skip to main content
Music Radar MusicRadar The No.1 website for musicians
  • Guitars
  • Amps
  • Pedals
  • Drums
  • Synths
  • Software
  • Pianos
  • Controllers
  • Recording
  • Buyer’s guides
  • Live
  • DJ
  • Advice
  • Acoustic
  • Bass
  • About Us
  • More
    • Reviews
Magazines
  • Computer Music
  • Electronic Musician
  • Future Music
  • Keyboard Magazine
  • Guitarist
  • Guitar Techniques
  • Total Guitar
  • Bass Player
More
  • How to make an AI cover song
  • 30 beautiful acoustic guitar chords
  • 86000+ free music samples

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

  1. News

NAMM 2010: That Eric Clapton and Fender phone TV ad shot-by-shot

By The MusicRadar team
published 15 January 2010

See a God strum a wooden(ish) phone in screengrabs!

Incoming!
The TV ad begins (watch along at fender.com/promos/2010/tmobile) and it's not a phone adaptor… It's a guitar lead!

Incoming!

Page 1 of 11
Page 1 of 11
Plug me in
Fail! It looks like the lead has turned into an adpator. Ah, CG - you trick us again

Plug me in

Page 2 of 11
Page 2 of 11
Touched by the hand of God!
Eric finally gets to touch his myTouch. Hmm, wooden effect casing…

Touched by the hand of God!

Page 3 of 11
Page 3 of 11
"You have no messages…"
Check that epic sunburst-effect casing and Fender logo - want!

"You have no messages…"

Page 4 of 11
Page 4 of 11
Move over App Store
That'll be an Android Market application - he actually strums it in time with the song!

Move over App Store

Page 5 of 11
Page 5 of 11
Smirking a tab
A cute smile from the man after strumming his signature (Cl)app(ton)

Smirking a tab

Page 6 of 11
Page 6 of 11
Let your fingers do the walking…
Now it's time to watch one of those "preloaded Clapton classics"

Let your fingers do the walking…

Page 7 of 11
Page 7 of 11
So far, so iPhone
He's playing Rock'n'Roll Heart from Money and Cigarettes, if you're interested

So far, so iPhone

Page 8 of 11
Page 8 of 11
Ring ring!
That's Buddy Guy on 877-490-6637, btw! It's toll-free so give it a call!

Ring ring!

Page 9 of 11
Page 9 of 11
Speaking to my Buddy
"Buddy! Just hanging…" Which as scripts go, must've been pretty easy to learn

Speaking to my Buddy

Page 10 of 11
Page 10 of 11
And that's your lot!
"Not just a phone, a collector's item," say T-Mobile. "Want one," say MusicRadar

And that's your lot!

Page 11 of 11
Page 11 of 11
The MusicRadar team
The MusicRadar team
Social Links Navigation

MusicRadar is the number 1 website for music makers of all kinds, be they guitarists, drummers, keyboard players, djs or producers...

GEAR: We help musicians find the best gear with top-ranking gear round-ups and high- quality, authoritative reviews by a wide team of highly experienced experts. TIPS: We also provide tuition, from bite-sized tips to advanced work-outs and guidance from recognised musicians and stars. STARS: We talk to musicians and stars about their creative processes, and the nuts and bolts of their gear and technique. We give fans an insight into the actual craft of music making that no other music website can.
More about guitars
Page Hamilton

“I am always able to come up with brand-new chords that no one has been stupid enough to sing over”: Page Hamilton on harmonic curiosity and the aggressive expansion of Helmet’s musical vocabulary

Epiphone Greeny

Why does the Epiphone Greeny Les Paul cost $1,500?

Latest
Dave Grohl playing drums on Play live, 2018

Watch Dave Grohl unleash a 36-minute live version of his Play instrumental

See more latest ►
Most Popular
We tested 4 of the most popular online e-mastering services and compared them to a real mastering engineer. Here’s what happened

By Stuart Adams1 December 2023

How Gear Acquisition Syndrome almost ruined my life: "I love synths so much that I've lost my grip on reality. Why did I let myself spend 20k on sh*t I don’t even use?"

By Noah Nichols1 December 2023

Alex Lifeson reveals signature LERXST amp line with MojoTone ahead of writing sessions with Geddy Lee

By Rob Laing30 November 2023

Zultan launches Heritage Flat Ride cymbals in two sizes

By Stuart Williams30 November 2023

Harley Benton's new N-150CE guitar might be the ideal excuse to add a resonator to your collection

By Rob Laing30 November 2023

"Right, we've had a break – this is it": Radiohead drummer says band are "coming around to that point" of getting back together

By Andy Jones30 November 2023

"This might not be such a good idea after all": A YouTuber tries to recreate classic $200 ReBirth software with $15,000 worth of original vintage Roland hardware

By Andy Jones30 November 2023

"To say its arrival was earth-shaking would be no exaggeration": why, 40 years on, the Yamaha DX7 was the most important release in synth history, even though it did "make your head dribble"

By Andy Jones30 November 2023

14 tips for producing better techno: "Automate the low-pass filter frequency to create a rhythmic pattern on your bassline"

By Sara Simms30 November 2023

Spotify Wrapped 2023 is here, and Taylor Swift has been crowned the top global artist of the year

By Ben Rogerson30 November 2023

The Pogues vocalist and songwriter Shane MacGowan has died, aged 65

By Rob Laing30 November 2023

  1. Line 6 Stormtrooper HX Stomp
    1
    The Line 6 HX Stomp is already the best-value multi-effects and amp modeller but with $100 off and a free $79 bag it's on a whole new level for Cyber Monday
  2. 2
    I've used the Yamaha HS5 monitors in my home studio for five years - and now they’re discounted for Cyber Monday
  3. 3
    How the hunt for a lost Moog in India unearthed a groundbreaking collection of '60s electronic music that was miles ahead of its time: "It blew everything wide open"
  4. 4
    How Gear Acquisition Syndrome almost ruined my life: "I love synths so much that I've lost my grip on reality. Why did I let myself spend 20k on sh*t I don’t even use?"
  5. 5
    How to create drumless jam tracks or isolated drum tracks of your favourite songs for free
  1. Arturia AudioFuse 16Rig
    1
    Arturia’s AudioFuse 16Rig is the flexible, hardware-focused audio interface that you can use both in your studio and on stage
  2. 2
    Alex Lifeson reveals signature LERXST amp line with MojoTone ahead of writing sessions with Geddy Lee
  3. 3
    How Gear Acquisition Syndrome almost ruined my life: "I love synths so much that I've lost my grip on reality. Why did I let myself spend 20k on sh*t I don’t even use?"
  4. 4
    "Right, we've had a break – this is it": Radiohead drummer says band are "coming around to that point" of getting back together
  5. 5
    “It covers my utilities bill”: German electronic musician Hainbach reveals how much his 1 million Spotify streams earned him in 2023

MusicRadar is part of Future plc, an international media group and leading digital publisher. Visit our corporate site.

  • About Us
  • Contact Future's experts
  • Terms and conditions
  • Privacy policy
  • Cookies policy
  • Accessibility Statement
  • Careers

© Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number 2008885.