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NAMM 2010: That Eric Clapton and Fender phone TV ad shot-by-shot

By The MusicRadar team
published 15 January 2010

See a God strum a wooden(ish) phone in screengrabs!

Incoming!
The TV ad begins (watch along at fender.com/promos/2010/tmobile) and it's not a phone adaptor… It's a guitar lead!

Incoming!

Page 1 of 11
Page 1 of 11
Plug me in
Fail! It looks like the lead has turned into an adpator. Ah, CG - you trick us again

Plug me in

Page 2 of 11
Page 2 of 11
Touched by the hand of God!
Eric finally gets to touch his myTouch. Hmm, wooden effect casing…

Touched by the hand of God!

Page 3 of 11
Page 3 of 11
"You have no messages…"
Check that epic sunburst-effect casing and Fender logo - want!

"You have no messages…"

Page 4 of 11
Page 4 of 11
Move over App Store
That'll be an Android Market application - he actually strums it in time with the song!

Move over App Store

Page 5 of 11
Page 5 of 11
Smirking a tab
A cute smile from the man after strumming his signature (Cl)app(ton)

Smirking a tab

Page 6 of 11
Page 6 of 11
Let your fingers do the walking…
Now it's time to watch one of those "preloaded Clapton classics"

Let your fingers do the walking…

Page 7 of 11
Page 7 of 11
So far, so iPhone
He's playing Rock'n'Roll Heart from Money and Cigarettes, if you're interested

So far, so iPhone

Page 8 of 11
Page 8 of 11
Ring ring!
That's Buddy Guy on 877-490-6637, btw! It's toll-free so give it a call!

Ring ring!

Page 9 of 11
Page 9 of 11
Speaking to my Buddy
"Buddy! Just hanging…" Which as scripts go, must've been pretty easy to learn

Speaking to my Buddy

Page 10 of 11
Page 10 of 11
And that's your lot!
"Not just a phone, a collector's item," say T-Mobile. "Want one," say MusicRadar

And that's your lot!

Page 11 of 11
Page 11 of 11
The MusicRadar team
The MusicRadar team
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