NAMM 2010: That Eric Clapton and Fender phone TV ad shot-by-shot

Incoming! — The TV ad begins (watch along at fender.com/promos/2010/tmobile) and it's not a phone adaptor… It's a guitar lead!

Incoming!

Plug me in — Fail! It looks like the lead has turned into an adpator. Ah, CG - you trick us again

Plug me in

Touched by the hand of God! — Eric finally gets to touch his myTouch. Hmm, wooden effect casing…

Touched by the hand of God!

"You have no messages…" — Check that epic sunburst-effect casing and Fender logo - want!

"You have no messages…"

Move over App Store — That'll be an Android Market application - he actually strums it in time with the song!

Move over App Store

Smirking a tab — A cute smile from the man after strumming his signature (Cl)app(ton)

Smirking a tab

Let your fingers do the walking… — Now it's time to watch one of those "preloaded Clapton classics"

Let your fingers do the walking…

So far, so iPhone — He's playing Rock'n'Roll Heart from Money and Cigarettes, if you're interested

So far, so iPhone

Ring ring! — That's Buddy Guy on 877-490-6637, btw! It's toll-free so give it a call!

Ring ring!

Speaking to my Buddy — "Buddy! Just hanging…" Which as scripts go, must've been pretty easy to learn

Speaking to my Buddy

And that's your lot! — "Not just a phone, a collector's item," say T-Mobile. "Want one," say MusicRadar

And that's your lot!

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