Sonic Academy has revealed it is about to launch KICK, a drum synth plugin, this 29 November.
Hinting that this is no ordinary plugin, however, is a countdown timer which can be viewed on the Sonic Academy website.
Rumour has it that there are clues on the page as to the plugin's nature, and that some hawk-eyed viewers have guessed what it's all about already. There's just one question then: can you?