Led Zeppelin’s lord of the strings has used many guitars over the years: Fender Teles, Danelectros, Gibson EDS-1275 double-necks... But it’s the Les Paul that is Page’s most iconic guitar.

His #1 ’59 sunburst was a purchase from Joe Walsh for $500; his #2 ’59 is modded with push/pull-pots giving myriad pickup combinations; #3 is a Roger Giffin-made replica that isn’t actually a Gibson at all. And that’s just three of the 1500 (his claim!) guitars Page is estimated to own.

#1 is the guitar on Whole Lotta Love, Black Dog, Rock And Roll and many more Page classics.

London auction house Cooper Owen reckons JP’s #1 would command £1m if ever put up for sale: "We know someone who would pay that right now,” they say.

But Page isn't selling. Those of more modest means can hunt down Gibson’s limited-edition signature model replica – a mere £30,000.