Guitar makers Fender have lost an application to make its Stratocaster, Telecaster and Precision guitar body shapes a trademark in the USA.
Similar applications have previously been rejected, both in the UK and the rest of Europe.
In the court case, Fender had targeted the designs of Stuart Spector Designs, US Music Corporation, ESP Guitars, Sadowsky Guitars, Lakland Musical Instruments, Peavey Electronics, Warmoth Guitar Products, Schecter Guitar Research, Michael Tobias and others as infringing its designs.
But the Trademark Trial and Appeal Board of the United States Patent and Trademark Office said:
"Fender refers to the 'iconic' status of these [instrument] outlines in American popular culture. However, we must resolve a narrow issue: Do consumers associate these two-dimensional outlines, depicted in the drawings, as indicators of source?"
5 years wait
The litigation has lasted five years and included over 20,000 pages of evidence demonstrating countless companies who have sold guitars that use the body shapes that Fender sought to trademark.
"The Stratocaster body outline is so common that it is depicted as a generic electric guitar in a dictionary"
"The applicant has not established acquired distinctiveness such that these two-dimensional outlines of guitar bodies, standing alone, serve to indicate source," the TTAB concluded. "The evidence overwhelmingly demonstrates that these configurations are so common in the industry that they cannot identify source.
"In fact, in the case of the [Stratocaster] body outline, this configuration is so common that it is depicted as a generic electric guitar in a dictionary."
This is a Fender
This is not a Fender
Hmm. Some at Fender might well argue the outline is only 'generic' because it has been copied for so many years?
The entire decision can be read here.
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