“Who the F are the Cockroaches?”: Just the greatest rock n’ roll band in the world… perhaps
The Stones have used the guise before, and could be doing so again?
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It very much looks like the Rolling Stones are teasing… something or other.
A number of posters have been spotted around London with the words ‘The Cockroaches’ emblazoned upon a red background. Below it is a QR code, which apparently is linked via Universal Music, the Stones’ record company, to thecockroaches.com.
Another clue is that back in the dim and distant past - well, in 1977 – the band performed a secret gig under the name Keith and the Cockroaches.
Article continues belowAnd well, the insects are popularly regarded as the hardiest of living species. When humanity does finally annihilate itself in a nuclear war, it is well known that the ‘roaches’ will in all probability survive. One would imagine that the Stones – still, incredibly, an active group after 64 years – see themselves in much the same vein. No matter what you throw at them, they are still here.
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Anyway, one Simon Harper, who runs the Lip Service podcast has done a bit more digging. Posting to Instagram yesterday, he wrote: “The QR code takes you to thecockroaches.com, and a holding page that shows a sparse ‘70s bedroom complete with various ephemera dotted around - some plectrums, concert tickets, and vinyl records - plus a poster for The Cockroaches and a clock stuck on April 11th.”
April 11 is a Friday this year – a release day. Apparently, if you forward the link from the cockroaches website, the accompanying image is the phrase ‘who the f*** are the Cockroaches written in the same font as the ‘Who the f*** is Mick Jagger’ T-shirt that Keith Richards once wore in Ken Regan’s famous shot of the guitarist back in 1975.
Plus we know that the Stones have been working on a new album for a while. Last September Ronnie Wood confirmed to The Sun’s Bizarre column that the band’s follow up to 2023’s Hackney Diamonds was on its way: “Yes, you will be getting a new album next year. It is done.”
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All very exciting. Harper signed off his post asking: “What do you think? Have I gone stir crazy on hot cross buns, or could this be the first signs of the album that @ronniewood and @thisiswatt hinted at last year…?” Not at all. Very good detective work, sir.

Beth Simpson is a freelance music expert whose work has appeared in Classic Rock, Classic Pop, Guitarist and Total Guitar magazine. She is the author of 'Freedom Through Football: Inside Britain's Most Intrepid Sports Club' and her second book 'An American Cricket Odyssey' was published in 2025.
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