Fender and Taylor join forces in Europe

Taylor12-String T5 Electric/Acoustic Model
Taylor12-String T5 Electric/Acoustic Model

Fender Musical Instruments Corporation has announced the creation of Taylor Division within Fender Europe - to exclusively distribute Taylor guitars in Africa, most of the Middle East and of course, Europe.

The partnership is expected to commence on July 1 2008, with original distributors Sound Technology continuing to deal with the brand until then.

The reason Taylor decided to leave Sound Technology - its distributor in the UK for many years - is unclear, apart from Taylor obviously wishing to emulate the success of Fender's existing overseas sales model.

Kurt Listug, co-founder and CEO of Taylor Guitars commented: "Having the opportunity to work with Fender, leveraging their resources and experience into much higher European sales for Taylor, is the best decision."

The MusicRadar team

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