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Frank Stallone launches online guitar company

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The Grammy and Golden Globe-nominated actor, singer-songwriter and guitarist Frank Stallone has launched his own guitar company, with its first model a double-cut solid-bodied electric guitar named the Tiger. will be distributed exclusively online, and sees Stallone partner with Gary “GJ” Panepinto, CEO of the company, with the aim of developing an Amazon-esque online distribution model to provide quality instruments at an accessible price point.

As Stallone explains in a statement: "Our idea is to come up with a guitar that I would have not one problem playing on stage and touring with. And that’s what we’re offering to the public – a reasonably priced, professional-quality guitar that any guitar player can afford. We want to be the catalyst that helps people enjoy their passion for playing guitars.”

The Tiger's launch is being funded by a "Band Together" pre-order campaign. Stallone and Panepinto maintain that this crowdfunded model will free them from pressures from investors to increase prices.

Those who pre-order as part of the Band Together early bird campaign will receive a free custom luthier setup, Road Runner gig bag, free shipping within the continental USA and a 30-day, 100 per cent money-back guarantee (return shipping not included).

As for the Tiger, well, Stallone couldn't call it anything else – not least because of the Survivor reference, but just look at that highly figured, striped flame-maple veneer.

Spec-wise, the South Korean-built Tiger looks a little like a PRS Custom 24 – though its top horn and cutaway is quite different – and has the same 25-inch scale length. It has a mahogany body with aforementioned flame-maple veneer, a set mahogany neck with an ebony fretboard and a flat 16-inch radius. There are 24 frets, Grover tuners, a tune-o-matic bridge and stopbar tailpiece. And there are two humbuckers in neck and bridge with controls for volume and tone, plus a three-way selector switch.

Finish options comprise Natural, Amber and Blue.

The Tiger retails for $699 (£549, €629 approx), with a variety of VIP packages available.

See for more info.

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