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Behringer has got us beat as it drums up excitement ahead of a new rhythmic product launch

Say what you like about Behringer - and we know a lot of you do - but it certainly keeps itself busy. 

The company’s latest tease takes the form of a darkened video that’s full of flashing lights and what sounds like an 808-style drum machine. This suggests that we could be looking at either some kind of groovebox type product, or maybe a hardware sequencer of some sort (there are stop play/pause buttons on show).

Given the title of the video - “There is music wherever there is rhythm, as there is life wherever there beats a pulse,” a quote from composer Igor Stravinsky - it seems highly likely that the product is beat-based, but we’ll know more on 28 June, the proper launch date.

Ben Rogerson

I’m the Group Content Manager for MusicRadar, specialising in all things tech. I’ve been playing the piano, gigging in bands and failing to finish tracks at home for more than 30 years, 20 of which I’ve also spent writing about music technology. 

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