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More drummers invade your living room!

Whether it's a drum-off on the K-Swiss advert or an unassuming gorilla doing his best Phil Collins impression for Cadburys, drums have never been more prevalent in the TV world.

To add to this drum fever, performance students at the Academy of Contemporary Music in Guildford have landed a position in a new Sony television advertising campaign due to air in a few weeks time. 15 students were chosen for the project which features 32 drummers divided up amongst the various pieces of a drum kit.

The ad was shot by Academy Films whose previous works include famous ad campaigns like the Skoda ‘cake car´ ad, Sony´s ‘bouncing ball´ ad as well as everyone's favourite chocolate-loving primate. One to look out for in the coming weeks...

I'm MusicRadar's eCommerce Editor. It's my job to manage the buyer's guides on MusicRadar and help musicians find the right gear and the best prices. I'm a guitarist and a drummer and I've worked in the music gear industry for 18 years, including 7 years as Editor of the UK's best-selling drum magazine Rhythm, and 5 years as a freelance writer working with many of the world's biggest musical instrument brands including the likes of Roland, Boss, MusicRadar and Natal.