Whether it's a drum-off on the K-Swiss advert or an unassuming gorilla doing his best Phil Collins impression for Cadburys, drums have never been more prevalent in the TV world.
To add to this drum fever, performance students at the Academy of Contemporary Music in Guildford have landed a position in a new Sony television advertising campaign due to air in a few weeks time. 15 students were chosen for the project which features 32 drummers divided up amongst the various pieces of a drum kit.
The ad was shot by Academy Films whose previous works include famous ad campaigns like the Skoda ‘cake car´ ad, Sony´s ‘bouncing ball´ ad as well as everyone's favourite chocolate-loving primate. One to look out for in the coming weeks...
More drummers invade your living room!
Latest
"Stevie liked a clean sound. He really didn't turn everything up until the last song": Stevie Ray Vaughan's tech Rene Martinez remembers his boss, friend and blues guitar legend
“Stevie Wonder told me I needed to do 5 hours a day to get good at piano”: Super-producer Raphael Saadiq on taking advice from a legend, his love of Teles and creating musical history with Beyoncé and D’Angelo
Kölsch: "I have this obsession with instruments that don’t sound very good. They have more soul than glitzy, modern-sounding VSTs"