It's all go in the business world of Rob Chapman for 2023; he's announced that in addition to Chapman Guitars, he's now the co-owner of two other brands – Californian-based Cerberus Guitars and Guitarmory Pickups.
In a New Years Instagram message, Chapman revealed the news to fans and explained the thinking behind the move. "Where Chapman kind of knocks on the door of heavy, pointy, scary guitars, Cerberus runs through that door and up the hill and continues onwards towards battle."
In addition to a US custom shop, Cerberus also has a South Korea-made Hades Line of electric guitars.
Meanwhile, California-based pickup maker Guitarmory were featured in a video on Rob Chapman's YouTube channel last year where he retro-fitted a custom set in his first ever Chapman production model.
"Guitarmory makes boutique custom shop, zero compromise, super high quality pickups in California," explained Chapman.
"We can make anything – P-90s, single-coils, relic'd, aged – the whole shebang," he added, but he stressed these new acquisitions "will not distract me from my normal day to day duties at Chapman."
In other Chapman Guitars news, Rabea Massaad recently announced he was parting ways with the company owned by Rob and Lee Anderton as a signature artist. Though he was keen to stress in his announcement on Instagram that here's absolutely no bad blood involved in the decision.
"Rob, Lee and myself have been good friends for a long time, and I’m grateful for all the good times we’ve had together at Chapman," stated Massaad. "Just to be crystal clear it’s all good for those wondering! We are still friends and there are no bad vibes between us at all. Just love and support!"