Irrespective of this brand’s history, it’s the new guitars that interest us.
Yes, the name is old Shergold, but the new guitars retain little of the original’s style. There are three new guitars coming from the brand - the Masquerader 1, 2 and 3 - that share the same chassis; the differences lie in the pickup complement, bridge and wiring.
While the new design follows a pretty standard bolt-on recipe, its ingredients are more unusual. Instead of going for the Fender blend, we have a 45mm-thick mahogany body with a big edge radius and well-shaped forearm and rib-cage contours.
The more usual maple neck is swapped for rosewood - usually reserved for more upmarket guitars - that is fixed with four screws, inset into their own washers, while the heel area itself is reduced in depth, removing some heel bulk.
Now, if the body has quite a rudimentary, utility feel, then the neck really is anything but. It’s one piece of rosewood, with an additional slice of rosewood fingerboard, and all of our samples have noticeably different grain in different shades of dark/milk chocolate colour. All of them, however, have a super-smooth satin feel.
“Instead of a satin off-the-gun finish, which can have this slight orange peel to it and doesn’t look good after a few weeks of playing,” says designer, Patrick James Eggle, “this is a very thin urethane finish that has been flatted back with a fine abrasive paper, then wire wool. It looks and feels better.”
The fingerboard itself goes for a Gibson-like camber, the fretting is super smart and smoothly polished, and the edges are actually rosewood bound so you can’t see the fret tangs. It’s a very classy job. Likewise, the aluminium line position markers, although in playing position they do disappear a little.
Also, oddly, while the 22nd fret sits over the end of the neck, there’s a fingerboard overhang that means if you want to remove the scratchplate, you have to remove the neck - a small detail that Patrick tells us will change.
The headstock recalls the original Shergold and scoops down from the fingerboard face like a six-in-a-line Fender, but this one’s three-a-side, with locking tuners, black ebony-like buttons, staggered height posts and large knurled-edge rear locks.
“The three-a-side head was a bit of a nightmare, because if you do that you need that ugly string retainer, so we had to make the headstock a little more squat. To get the strings lower on the D and G strings, we needed to use these locking tuners just to bring the string height down - you don’t really need them to lock the strings.”
Truss rod adjustment is behind the nut and the only logo is the inset Shergold badge. The back of the head has a handwritten seven-digit serial number and there’s no country of origin indication anywhere or model name. It all creates a very hand-built, boutique-y vibe.
The 3, with its slanted single coil, is even more Tele-like, retaining the same width throughout, while the walls are cut down on the bass to treble sides to match the slant of the pickup. All the guitars are voiced with USA-made Seymour Duncan pickups.
Overall, there’s an undeniably high level of quality in both the specification and construction detail here. The only potential ‘Marmite’ feature - and it’s an important one - is the actual body outline with its stubby, in-curved upper horn that might recall and certainly improve on the original, but will no doubt have the forums buzzing. And while we reflect on the appearance, the four colours are all a bit, well, dowdy.
All three guitars in this range are very well-sorted guitars, nicely weighted with slinky playability and a comfortable, workmanlike strapped-on feel. Barring a few pickup height adjustments, we’d happily head off to a gig with any of ’em.
The neck shape is a full and very well shaped C (21mm deep at the 1st fret; 23.5mm at the 12th ), the shoulders are nicely tapered, and there’s a subtle roll to the fingerboard edge. Its ‘everyman’ shape disappears in the hand, feeling equally comfortable with thumb-around or behind left-hand positions.
Subtle considerations, such as control and switch placement, fall intuitively under your hand, and pot tapers are smooth. Everything works and you get a reassuring sense of quality.
By design, the guitars are pretty rock-centric. There’s an almost ubiquitous quality to the JB-equipped models, which creates effortless classic rock punch; less so the sparkly, brighter, vintage PAF.
The 3 offers the widest contrast to the 1 with the strongest Fender-like flavour. There’s still the clarity and note separation, though, which is noticeable on all three, and while its more single-coil voice is less woody than you’d expect with an alder body/maple neck Tele-like guitar, it provides a well-voiced foil to either the 1 or indeed the hotter, darker 2.