If you love watching how guitars are put together like we do, Fender's new video is an interesting glimpse its huge Californian factory as Executive Vice President Justin Norvell talks you through the features of its new American Ultra Series.
All those lovely Fender bodies being sprayed and new necks waiting to be fitted… gets us bleary-eyed.
For more info on the series check out our Fender Ultra hands-on demo video.
