The thick-framed glasses, the Fiesta Red Fender Stratocaster... instantly recognisable signifiers of arguably the most important and influential British guitarist of all time, the legendary Hank Marvin.
Of course, here in the UK, The Shadows' guitar genius is also inextricably linked to hunger pangs thanks to Hank Marvin being interchangeable with 'starving' both in cockney rhyming slang and common parlance across the country.
Meat company Mattessons decided to take this wordplay and run with it in the advert above, with Fender GBI supplying the Stratocasters.
52 years on, Apache still sounds pretty damn incredible. To gain an insight into one of the key elements of the Hank Marvin sound, guitarist spoke exclusively to Hank himself as part of a special tape delay feature in Guitarist magazine issue 357, on sale 29 June. Don't miss it!
“Your faithful companion, musical soulmate... the tool that lets you express your creative vision”: Modern, versatile, affordable, the Les Paul Studio Session offers a compelling update on Gibson’s most-loved electric guitar
“Reimagined for the 21st century by renowned British luthier Patrick James Eggle”: Shergold unveils Masquerader Standard Series, an affordably priced, imaginatively spec’d S-style with a P-90/humbucker combo
