Gibson dubs Slash global brand ambassador

Gibson has appointed hard-rock top-hatter Slash as its first ever global brand ambassador.

Excitingly, the new role means the Guns N’ Roses guitarist will be directly involved in developing a series of new products with Epiphone, Gibson and Gibson Custom, besides bolstering his LinkedIn profile.

“It's an honour to be Gibson's first Global Brand Ambassador,” says Slash.

“I've been working with Gibson since the early days of my professional career and playing Gibson guitars since before that. I'm proud of the creative relationship we've developed over the years.”

Details on the new models are set to be announced at a later date. Guess we need to have a little… Patience.

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Michael Astley-Brown

Mike has been Editor-in-Chief of GuitarWorld.com since 2019, and an offset fiend and recovering pedal addict for far longer. He has a master's degree in journalism from Cardiff University, and 15 years' experience writing and editing for guitar publications including MusicRadar, Total Guitar and Guitarist, as well as 20 years of recording and live experience in original and function bands. During his career, he has interviewed the likes of John Frusciante, Chris Cornell, Tom Morello, Matt Bellamy, Kirk Hammett, Jerry Cantrell, Joe Satriani, Tom DeLonge, Radiohead's Ed O'Brien, Polyphia, Tosin Abasi, Yvette Young and many more. His writing also appears in the The Cambridge Companion to the Electric Guitar. In his free time, you'll find him making progressive instrumental rock as Maebe.