The launch of the Player Series in 2018 helped spark a movement in the guitar industry, one where Fender has committed to showcasing the youthful, creative and evolving universe of guitar and bass.
This movement has been accelerated over the past twelve months with even more new players entering the world of guitar than ever before. This new generation of players have more diverse opinions, styles, tastes and perspectives than any cohort of guitarists before them.
The launch of Player Plus is Fender’s continued opportunity to unite this new generation of guitar players with a campaign that bridges creation, energy and style with expression, connection and collaboration.
With the new Player Plus Series, Fender aims to highlight the diverse perspectives behind the creativity and self-expression that will shape the style, culture and music of the future.
Player Plus features
All Player Plus models are designed with features and hardware that are approachable yet empowering to the seasoned player. The necks for the series feature 12”-radius fingerboards, with rolled edges perfect for intense playing while maintaining comfort.
The New Noiseless pickups used throughout Player Plus models deliver classic Fender tones with modern clarity: delivering highs that can cut through the mix without distracting hum.
These electronics are controlled with advanced switching capabilities to give players easy access to a wide variety of tonal options, while locking tuners provide professional-grade stability and make string changes easy.
These features differentiate Player Plus guitars and basses from traditional or vintage-style instruments, but maintain their ability to seamlessly blend and mesh with every conceivable use occasion, genre or creative situation.
Fender is on TikTok
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As digital platforms like TikTok have opened up new pathways for artists to find worldwide audiences, Fender has designed Player Plus for the generation leading the charge: both online and as live music begins to roar back after its hiatus.
The launch of Player Plus will also serve as the debut of Fender’s very own TikTok, @fender. Fender’s presence on the app will include exclusive content, product demos and educational content, tailor-made for both passionate musicians and aspiring artists.
To highlight Player Plus on TikTok, Fender has teamed up with guitarists currently pushing the boundaries of genre and creativity in terms of what and how they are creating music. They include Blu DeTiger, Hannah Dasher, Gabriel Garzón-Montano, The Destroy Boys and the Nova Twins.