Fender values at an affordable price bracket and competition from the Far East were the defining factors behind the launch of the Squier range of electric guitars in 1982. Fender faced fierce competition from emerging Japanese manufacturers and began production of its Squier range at its own newly established plant in Japan.

Fender Squier Telecaster

Fender Squier Telecaster

The aim of the Fender Squier range was to bring Fender values to consumers a lower price bracket and one of the first instruments off the Fender's newly established Japanese production line was a '52 Squire Telecaster, from Squier's JV (Japanese Vintage) range.

By 1983, Squier Teles were being given '70s features and from 1985 to 1995, increasingly up-to-date features were introduced as the Standard range evolved into a new generation of Squier models. In the mid-'90s the Affinity, Pro Tone and Vista series were launched, while recent years have seen Squier's Classic Vibe Telecasters rule the roost in the entry-level market.

















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