One of Fender's lesser-known secrets is its extensive list of accessories, and virtually anything that's fitted to an instrument owned by Fender is available as a retro-fit.
We're sure there's a call for strap buttons and plate screws, but surely the most sought-after bits are genuine Fender pickups.
In response, the company has released a veritable swathe of choices for its Strat, Tele, Jazz and Precision guitars.
"Rare Earth alloys, like samarium cobalt, are used to produce permanent magnets five times stronger than any other material," says Bill.
Each package comes complete with a palpable '50s vibe and, bizarrely, a rather unclear wiring diagram. Each Strat pickup is available in white, black, aged white and parchment, while the Tele set is offered in black and chrome only.
Needless to say, these pickups tick all the tonal boxes required by Strat and Tele players and their 100 per cent noiseless characteristics will attract many who find 50-cycle hum less than appealing.