Given their relentless quirkiness, Gnarls Barkley were never going to do a normal download promotion for their latest album, but even by their ‘Crazy’ standards, offering it as free backwards MP3 seems like a strange move.
Yep, you heard right: If you go to a specially set up website, you can download The Odd Couple for free. As well as being reversed, all 13 tracks are compiled into a single audio file.
Non-technical sorts might turn their noses up at such an offer, but the truth is that, if you have even a basic audio editing application – such as the freeware Audacity – reversing the audio back to its original state and separating the tracks is easy.
So, what Gnarls Barkley seem to be implying is that they’re happy for fans to have their music for nothing, but only if they do a bit of work to get it.
There’s no explanation as to why the band have done this, though we’d be interested to hear what their record company thinks about it. As for us, we’re firing up our audio editors as we type…