U2 are slowly but surely working out how to make the most of internet promotion.
Rather than making the 'mistake' Bono recently did - blaring out tracks from forthcoming album No Line On The Horizon through open windows, that were then recorded by a passer-by's phone - the Irish megaband are now playing safe.
U2.com has a video of drummer Larry Mullen Jnr in the studio, working on what is reportedly a part of the album's first single, Sexy Boots. Yes, it's just the drum part. Frankly, it's not that exciting, but will get U2 fans' tongues wagging.
No Line On The Horizon is due out in November and is the first U2 album since 2004's How To Dismantle An Atomic Bomb. Actually, weren't the master recordings for that "stolen" at one point as well? Thus increasing interest?
It's just a thought, but U2 could be scamming and hyping their fans more than they'd like to let on…