As Kurt Cobain once sang, "I'd rather be dead than cool." Ironically, this was one of numerous contributing factors that made him the coolest man on the planet in 1991. And yet there's a fine line between the dangerous allure of true outsider cool and just being, y' know, popular.
Of course, cool is both a received and subjective notion, and by attempting to be arbiters of cool, we're in danger of getting sucked into Top Gear Cool Wall territory. "You're telling me that car is cool? In that shirt?!"
Nevertheless, safe in the knowledge that our shirt is considerably less catastrophic than Clarkson's, here is our unapologetic rundown of what MusicRadar considers to be the 10 coolest guitars in the world today.
As far as possible, we've stuck to current production models, and the pricing ranges from the affordable to the downright terrifying. Click onwards and then voice your rabid disagreement in the comments section below...