Removable guitar body overlay Facelift won 'Best In Show' at the annual Winter NAMM event in Anaheim, California in January.
The news was announced on the final morning of the four-day show, attended by more than 85,000 people, after seven industry experts trawled the trade exhibition to identify the best products and companies.
Their choices were revealed at a NAMM University Breakfast Session, prior to the final day of the show, when Facelift was described as "a cool product made by cool guys. You can have one guitar and 30 different looks with Facelift."
The accolade was completely unexpected and a fantastic tribute according to Mike Hrano of Rockano Productions Limited, which produces Facelift:
"Finding anything at NAMM can be something of a challenge. This year, there were 1505 exhibitor stands, so for Facelift to have shone out from among them is amazing. Ours was the only product or company from the UK or from outside of the USA to pick up 'Best In Show'. It's certainly something to be very proud of, and I am."
For more from NAMM 2009, including exclusive video footage, visit the MusicRadar NAMM blog site.