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DJ Cash Money’s winning routine at the 1988 DMC mixing championships made a worldwide DJ community pick up their collective jaws and realise they had some serious catching up to do.
He stepped on the stage a star that night at the Royal Albert Hall. Hailing from the home of hip hop, he made everyone else immediately feel like pretenders. Then he opens with his own track, with his own name booming out of it. The very same track several other star stuck competitors had asked him to sign for them earlier.
It wasn’t all front though. His pioneering transformer scratches drove the crowd wild, rendering some portions of his set inaudible at times over the mass of horns and whistles.
He span round pulling B-Boy poses, showcased some of the funkiest doubles this side of a DJ Steve Dee routine, and switched the crossfader back and forth with everything from his chin to his foot. All while casually chewing gum.
European runners up, Mick Hansen and Guan Elmzoon, were equally as competent as each other, which is to say about 50 times worse than Cash Money.
You have to feel sorry for stand in defending champ, Joe Rodriguez, who was watching from the stage, ready to follow. The battle had already been won.
Watch Cash Money conquer the world here…