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Hair was big and solos were shreddy in 1989, and Fender didn't want to be left out of the fun.
And so, the HM Strat was born (the HM standing, presumably, for Heavy Metal and not Hairy Mother), a US-made superstrat with a revamped body shape, locking vibrato, 24-fret maple neck and deep cutaways, as well as a radically altered headstock and logo.
The HM Strat didn't last long, but both the instrument and the associated marketing materials are about as '80s as it is possible to get.