Radiohead’s House Of Cards promo video goes live

The latest In Rainbows cut gets an unconventional visual accompaniment

The online world waited with baited breath and twitchy fingers for the appearance of Radiohead's much hyped new 'camera-free' video, and mid afternoon (UK time) on 14 July 2008, the previously dead link spluttered into life.

The House Of Cards promo, directed by James Frost of Zoo Films, uses Geometric Informatics and Velodyne Lidar technology to capture images without the use of conventional cameras. Click on the links for a full explanation of the technology, but suffice to say, it's essentially all about using lasers to capture 3D images.

Interactivity

In addition to the promo video, fans can also access a short 'making of' documentary and even download the data used to create the video and manipulate it into their own unique clips by following this link.

Thom Yorke commented, "I always like the idea of using technology in a way that it wasn't meant to be used, the struggle to get your head round what you can do with it. I liked the idea of making a video of human beings and real life and time without using any cameras, just lasers, so there are just mathematical points – and how strangely emotional it ended up being."

Thom, we love your band's music, and In Rainbows is a wonderful album, but the closest we got to a strangely emotional response while watching the video was the inescapable feeling that we were being spoon-fed a large helping of bathos with a boredom chaser.

Click here to make up your own mind…

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