“We got big success - raw, mistakes, untuned guitars and all. Then we decided to do an arranged album with Bob Ezrin and do a ballad with a string quartet with kids singing on it.
"If you were a KISS fan I’d understand why you were angry. Yet, it all comes down to songs, either the songs connect with the DNA of a band, or they don’t.
“When it first came out some people were really happy with Detroit Rock City and some people were upset with Beth. They were released as the single, Detroit Rock City as the A-side, but the b-side, Beth, became the Number One record.
“Everything has been a gamble. When we first put on the make-up, that was a gamble. When we decided not to do la-di-dah music or wear tie dye t-shirts, not to sit on the stage with acoustic guitars and incense singing about birds and trees, it was all a gamble.”