Fender and Taylor join forces in Europe

Fender are set to exclusively distribute Taylor guitars in Europe

Fender Musical Instruments Corporation has announced the creation of Taylor Division within Fender Europe - to exclusively distribute Taylor guitars in Africa, most of the Middle East and of course, Europe.

The partnership is expected to commence on July 1 2008, with original distributors Sound Technology continuing to deal with the brand until then.

The reason Taylor decided to leave Sound Technology - its distributor in the UK for many years - is unclear, apart from Taylor obviously wishing to emulate the success of Fender's existing overseas sales model.

Kurt Listug, co-founder and CEO of Taylor Guitars commented: "Having the opportunity to work with Fender, leveraging their resources and experience into much higher European sales for Taylor, is the best decision."

You might like:


Comment on Facebook