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“I think that people who consume music and popular culture will inevitably look to enjoy comedy as well. I think a lot of comedy references music, so there’s a lot of crossover.
"With rock and metal, there’s a lot of fans that like a lot of sci-fi books and also a lot of comedy. There’s a similarity in a lot of ways because it is performance; very often music is about personal expression, and comedy is the same.
"People often have a favourite band, and through that you find other people that like that band and kind of music, and it is a community of people – it’s a shared like. It's the same way with comedy. You’re finding a kindred spirit with other people who find the same thing funny. You feel part of a bigger thing.”