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Staged in the Empire Polo Fields in Indio, California, the Coachella Valley Music and Arts Festival is the most famous and important indie festival in the States - crack this and you're on the way.
While the band were now playing the likes of The Astoria and Barrowlands in the UK, Coachella was the beginning of something bigger - and remember, only two months previous the band were playing mid-sized UK universities.
The Monkeys played Coachella hot on the heels of the US release of Favourite Worst Nightmare, the album selling 44,000 copies in its first week. That's only half as many as it managed in the UK but was still enough to take it into the American Top 10. Something was happening.