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In this neat little tutorial, we're looking at the synth ramp which occurs two-and-a-half minutes into Changed The Way You Kissed Me by Example.
This track is hugely popular, as its 18 million-plus views on YouTube to date suggests. The ramp in question is used as a springboard to plunge into the climax of the song and is a great example (ahem) of how a drop can be used to build anticipation and drama.
As ever, once you've followed the steps and watched the video below, look for ways to make a trick like this your own, with different oscillator shapes, varied filter patterns and alternative effects processing just three of many techniques you could try.