MusicRadar

If you're a working drummer, when you reach a certain level you will be looking for product support from the gear companies. As part of Money Week on MusicRadar, here's some handy advice on how to approach your first endorsement from industry insiders who know the score, courtesy of Rhythm magazine.

…be professional at all times

"Don't be pushy or take the tack, 'I've played Zildjian my whole life, they're the only cymbals for me, but if you don't sign me I've got offers from other companies...' You want to make the best possible impression and making a statement that basically amounts to a 'threat' won't win you any fans at any company.

"You're selling yourself not only as a drummer and ambassador for the brand, but as someone the company will enjoy working with for years to come." John DeChristopher, Vice President, Artist Relations and Event Marketing Worldwide, Zildjian Company

…take a deal and run

"We expect close personal contact; reports on activities on a regular basis, feedback on our existing instruments, input for new sound concepts. Credit on records, DVDs, tour programs, websites and other media. A good sense of product branding, ie: be willing to put a logo sticker on their bass drum, wear brand fashion and mention the Paiste name in interviews." Christian Wenzel, Artist relations Manager, Paiste

…be familiar with the brand, the product and the company

"The most important and most relative point is the player must be interested in the company and understand what an endorsement means and the responsibilities that come with it. They must know that an endorsement is not an entitlement, it is a relationship that is earned." Otto Choi, Artist Support And Services, Mapex

…approach a company before you have anything to offer

"Be patient and focus on your playing and career first. A lot of drummers want endorsements before they have established themselves. Concentrate on improving your craft, getting the right gigs and building up your career and network. Then think about endorsements." Aaron Vishria, Artist Relations Manager, Tama

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