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Function band web sites are almost always so gaudy they end up looking like Pat Butcher in a PRS showroom. And even if they’re not from the Big Jim Sullivan School Of Web Design*, most are quite antiseptic affairs that seriously undersell their product.
Yes, product. That’s what you’re selling, and the web is where you’re selling it. So this is what you need to do as a minimum to square up to the competition:
Luckily, none of this is rocket science. It takes commitment, but it reaps rewards.
* Please do not click on this link