Video/First Look: Vox Ice 9 Overdrive Pedal

Here's a first look from Vox at their new Ice 9 Overdrive pedal, designed in collaboration with Joe Satriani. It has a flick switch for moving between vintage and modern tones, along with dials for gain, tone, bass and volume and switches for 'On' and 'More'. Which we guess is like the 'turn it up to 11' switch, to you use the official term.